Keep the Midlands Beautiful is a Non-profit organization in West Columbia, SC. It serves Lexington and Richland Counties, including 19 towns and cities and Lake Murray. It holds a rating of 4.40 based on 9 reviews. The organization was established in 1989 by a Leadership Columbia class and operates as a 501(c)(3) non-profit. It is an affiliate of Keep America Beautiful and PalmettoPride. It is the only affiliate in the country that serves two counties. The staff includes Executive Director Traude Sander, Program Managers Sydni Wilson and Jade Covington, Bookkeeper Karla Reeves, and several interns. In 2025, the organization recruited 6,737 volunteers who spent 18,057 hours removing 217,964 pounds of litter and 708 bags of recyclables at 817 events. Programs include Adopt-a-Highway, operated with the SC Department of Transportation, where groups adopt two-mile roadway sections for at least two years. Adopt-A-Street operates with the City of Columbia Public Works Department for city streets. Adopt-A-Waterway, started in 2008 with financial assistance from Dominion Energy, allows groups to adopt waterways for at least two years. Spotless Service Saturdays are KMB-led cleanups held Saturday mornings from 10 a.m. to 12 noon. The organization provides free paper shredding drop-off events, collects over 5,500 pairs of shoes for people in developing countries, and provides free recycling, trash, and cigarette containers for events. Volunteers can borrow free litter removal supplies including grabbers, safety vests, gloves, and bags. Keep the Midlands Beautiful maintains a solid reputation among the customers it has served. Keep the Midlands Beautiful brings its extensive volunteer programs and community cleanup efforts to the residents of West Columbia and the surrounding Midlands region.
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