How We Score
Every number on a BizScoreAI listing is measured against the live website and the public record. Nothing is self-reported, voted on, or paid for. This page explains what each score looks at and what it means for a business.
The BizScore
The BizScore is the large number on a listing, from 0 to 100. It blends five measured views of a business: how visible it is to AI assistants, how sound its website is for search engines, whether it appears on local search pages, whether it is consistently listed across business directories, and how complete its profile is. A view we have not measured yet is left out rather than counted as zero, and a business with too little measured data shows no BizScore at all.
The Google rating is shown on its own circle and does not change the BizScore. A business that is not on Google yet is not penalized for it.
The score circles
Each circle is colored by the same tiers on every listing, so a green circle means the same thing everywhere.
AI Visibility
Can an AI assistant such as ChatGPT, Perplexity or Google AI find, read and trust this website? We scan the live site for the signals those systems rely on: whether AI crawlers are allowed in, whether the business and its offerings are described in structured data, whether the content answers real questions directly, and whether the site carries the trust signals AI systems look for, such as a clear About page, author information and outside references.
AI Agent Readiness
An AI agent visits the website the way a customer's assistant would and tries to complete everyday tasks: find the phone number, the hours, the services, a way to make contact, the address, and a price. The score reflects how many of those tasks it could complete. A listing that has not been audited shows "Not audited yet" instead of a number.
SEO Score
A technical audit of the website covering on-page content, technical health, performance and content quality, the same areas a search engine evaluates.
Local Citations
Whether the business is listed, with a matching name, address and phone number, on the major business directories. We look for each listing, open the directory page and read the details off it to confirm the match. Consistent listings help both search engines and AI systems trust that a business is real and current.
Google Rating
The public Google star rating, shown on a 0 to 100 scale. This circle is informational and does not change the BizScore.
Profile Completeness
Inside the BizScore, not shown as a circle: how many of the core profile fields (contact details, location, website, social profiles) are filled in. Claiming a listing and completing the profile raises it.
Rankings, tiers and badges
The "Top N%" label on a listing is its BizScore rank among every scored business in the same category. Best-of pages for a city and business type rank by BizScore, and the sub-scores shown on each card are the measured inputs behind that rank.
Trust tiers are earned, not bought. Claimed means the owner has claimed the listing. Verified means the owner's identity or license has been checked against the business. Top-Rated means the business ranks near the top of its category in its city on measured scores. Rating badges follow the BizScore alone.
How results are ordered
Claimed listings appear before unclaimed listings. Within each group, businesses are ordered by BizScore. Claiming a listing is free.
What we never do
The evidence behind the checks
Our checks are grounded in published guidance from the search engines, web standards bodies and independent research on how AI systems select and cite sources. The detailed weighting is our own work and is kept confidential so that scores cannot be gamed.
Check or improve your score
Run the free scan to see how AI systems read any website, or claim your listing to complete the profile, request a citation scan, run the AI Agent Readiness audit, collect verified client reviews and add your business details and portfolio.
