60 / 100

BizScore

How we score
42
AI Visibility
—
AI Agent ReadinessNot audited yet
74
SEO Performance
86
Google Rating

Contact Information

  • Address
    303 Lafayette StNew York, NY 10012 Get directions Opens in a new window, New York, New York, 10012
  • Website
    rei.com
  • Google Reviews
    4.3 out of 5 stars from 1,965 Google reviews

Location

About REI of New York

REI of New York is a clothing and sporting goods store in New York, NY, located at 303 Lafayette St. The SoHo Flagship store serves outdoor enthusiasts with a broad assortment of gear, including trekking poles, hiking staffs, and bike equipment. It operates as a full-service bike retailer, carrying various bike brands, components, and accessories. The in-store repair shop is staffed by trained professionals who guide customers through service needs, handling work that can be completed within 24 hours. The store also offers a ski shop, trade-in services, and used gear. REI is a consumer co-operative founded in 1938 by 23 friends who shared a love of the outdoors. The organization has grown to include over 25 million members, with a mission to inspire and equip people to get outside. Members benefit from a co-op structure where each person has a voice in shaping the organization. The SoHo location has been open for 15 years and is scheduled to close permanently on July 23, 2026.

The store is situated on Lafayette Street in the SoHo neighborhood. It is accessible via nearby subway stops, including Broadway-Lafayette Street on the B, D, F, and M lines, Bleecker or Spring Street on the 6 train, and Prince Street on the R and W trains. The store hours are Monday through Friday from 10 am to 8 pm, Saturday from 10 am to 8 pm, and Sunday from 10 am to 7 pm. Curbside pickup is not available at this location, and the store does not offer product rentals for ski, snowboarding, or camping equipment.

REI of New York holds a rating of 4.30 based on 1965 reviews, reflecting a solid reputation among the customers it has served. The store has built an established track record through a large base of customer feedback. As a member of the REI Co-op, the store offers benefits such as a 30 dollar single-use promo card for new members and rewards for eligible purchases. The business is known for its commitment to helping customers access the outdoors, whether through in-store shopping or online options.

REI of New York stands as a dedicated outdoor gear provider in New York, NY, combining a wide range of products with expert service and a strong community focus.

Services:

  • Adventure Gear
  • Bike Shop Services
  • Biking
  • Camp & Hike Gear Sales
  • Camping
  • Climbing
  • Climbing Equipment
  • Climbing Equipment Sales

More Clothing Store in New York, New York

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AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact REI of New York

AI Visibility Score

How visible is this business to AI-powered search engines

42 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
20/100

Ways to improve this score

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FAQPage Schema Missing
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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
77/100
Technical
78/100
Performance
86/100
Content
55/100

Ways to improve this score

Improve Content
Improve On-Page
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
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