75 / 100

BizScore

How we score
66
AI Visibility
—
AI Agent ReadinessNot audited yet
80
SEO Performance
84
Google Rating

Achievements

Contact Information

  • Address
    217 Mott St, New York, NY 10012, New York, New York, 10012
  • Google Reviews
    4.2 out of 5 stars from 42 Google reviews

Location

About Oroboro

Oroboro is a clothing store in New York, NY, located at 217 Mott St. The boutique supports mindful creative expression, rare and emerging designers, and sustainability. It carries womenswear, accessories, and special objects from a curated selection of independent brands. The store features collections such as SONO, a collaboration between Stephanie Oberg and Simon Homes that blends unique aesthetics with ethical design to minimize environmental impact. Marrakshi Life, launched in 2013 by New York fashion photographer Randall Bachner, offers pieces that embrace comfort and craftsmanship, with an in-house team of local artisans creating original, contemporary designs inspired by the traditional Moroccan wardrobe. The inventory also includes tableware and textural design objects from Philadelphia-based ceramic artist Claire Resnick, who uses tactile hand-building techniques like coiling and pinching. Additionally, Oroboro stocks new arrivals from Cawley, featuring British merino wool, silk dupion, and leather. The store carries Baserange, a Copenhagen-based French-Danish brand focused on sustainably produced and timeless organic basics. Other Baserange offerings include the Tajo Pant in gabardine cotton, the Claude Shirt in checked cotton, the Long Sleeve Turtleneck in bamboo lyocell, the Rezi Skirt in a lyocell and cotton blend, and the Omato Polo Tee Shirt. Items are available to shop in-store and online. Oroboro holds a solid reputation among the customers it has served, maintaining a steady record of repeat and referred customers. The boutique has a rating of 4.20 based on 42 reviews. Oroboro brings its curated selection of sustainable and emerging designers to the Nolita neighborhood of New York, offering a distinct shopping experience for those seeking mindful creative expression.

The store sits on Mott Street in New York, NY, just steps from the Elizabeth Street Garden and near the Kenmare Street main road. It is also close to the Desalvio Playground and the bust to Archbishop John J. Hughes.

BizScoreAI gives Oroboro a Discoverability score of 100 out of 100, ensuring AI crawlers can find every page so the business can be recommended by AI assistants. The On-Page score is 86 out of 100, showing that page titles and descriptions are set up to match customer searches. The business ranks number 1 of 15 Clothing store businesses that BizScoreAI has scored in New York.

Services:

  • Accessories Sales
  • Apothecary Products
  • Clothing Sales
  • Home Decor Sales

More Clothing Store in New York, New York

Browse: Businesses in New York, NY · Clothing Store in New York · Businesses in New York

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Oroboro

AI Visibility Score

How visible is this business to AI-powered search engines

66 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
83/100
AI Trust Signals
40/100

Ways to improve this score

FAQPage Schema Missing
About/Team Page Missing
Author Signals Missing
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SEO Score

Technical SEO health and search engine optimization

80 /100
On-Page
86/100
Technical
86/100
Performance
78/100
Content
68/100

Ways to improve this score

Improve Content
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
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