UMassFive College Federal Credit Union of Amherst

Mortgage Broker Amherst, MA
53 / 100

BizScore

How we score
41
AI Visibility
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AI Agent ReadinessNot audited yet
68
SEO Performance
90
Google Rating

Contact Information

Location

About UMassFive College Federal Credit Union of Amherst

UMassFive College Federal Credit Union of Amherst is a Mortgage Broker in Amherst, MA. As a non-profit cooperative financial institution, it is owned by and operated exclusively for the benefit of its members. The credit union serves individuals, businesses, and communities across the Pioneer Valley, with locations spanning Hampshire, Hampden, and east to Worcester County. It offers a variety of financial products, including Co-op Advantage Checking accounts with competitive dividend rates, term deposits, auto loans, and sustainability loans for projects such as solar, Mass Save, and bicycle energy conservation. The institution holds a rating of 4.50 based on customer reviews.

UMassFive operates on a member-owned model where earnings return to members through savings and competitive rates rather than going to stockholders. Its mortgage services are part of a broader suite of offerings designed to make busy lives easier, including technology-driven banking options. The credit union provides specialized lending, including 5/5 ARM mortgage rates and auto loans with rates as low as 5.79% APR. For auto purchases, it also offers automotive protection services such as GAP Plus, credit life and disability insurance, and mechanical repair coverage. The institution maintains a strong local presence with a team that includes community engagement coordinators and award-winning staff members who support financial education and local initiatives.

The credit union emphasizes its cooperative values, noting that all members own a piece of the institution. This structure supports a community-driven approach where the success of the local economy is tied to the success of its members. The organization provides financial guidance and access to specialty loans that may not be found elsewhere. It also engages in community support through scholarships, workshops, and partnerships with local organizations like MassHire. The team is led by experienced professionals, including a Chief Commercial Officer and various vice presidents overseeing lending, retail services, and operations, ensuring that members receive expert guidance across all financial products.

UMassFive College Federal Credit Union of Amherst stands out for its positive rating from the customers who have reviewed it. This recognition reflects the trust members place in its member-owned structure and its commitment to providing competitive rates and money-saving services. The credit union’s reputation is built on its local presence and its focus on creating access to financial well-being for the people and businesses it serves.

Its member-owned model and local focus make it a reliable choice for mortgage and financial services in Amherst.

Located on Campus Center Way, the business is about 0.1 miles from the Science and Engineering Library and the University of Massachusetts Amherst.

BizScoreAI gives the business a Performance score of 92 out of 100, which measures how quickly the website loads to keep visitors on the page. It also receives a Discoverability score of 75 out of 100, which measures whether AI crawlers can find every page so the business can be recommended by AI assistants.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact UMassFive College Federal Credit Union of Amherst

AI Visibility Score

How visible is this business to AI-powered search engines

41 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
57/100
AI Trust Signals
70/100

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SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
54/100
Technical
80/100
Performance
61/100
Content
55/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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