Digital Relativity

Digital Relativity is an advertising agency in Charleston, WV. The agency is a full-service marketing firm built on challenging assumptions, bringing real data to the table and connecting strategy to results that move a business. It specializes in travel and tourism, convenience stores and economic development, turning client challenges into wins. Digital Relativity holds a 5.00 rating based on 2 reviews.

The agency's tradigital approach combines traditional and digital platforms to leverage messaging and budgets as efficiently as possible, evaluating the reach, audience and value of every ad buy. Services include web development with information architecture, custom coding and SEO optimization; social media strategy focused on two-way engagement and measurable KPIs; full digital presence management spanning paid and organic search, programmatic and social; in-house multimedia production including photography, motion graphics and video; accessibility compliance guidance combining in-house tools with expert testing; and AI-driven discovery work focused on where AI solves real business challenges and where human expertise must lead. Design work combines beauty and psychology to produce printed guides, digital ads and logos. Good design and strategy are carried through every engagement, which begin with the questions that actually matter about what the client is trying to win and where.

The team is led by Sarah Powell, Chief Executive Officer, and Pat Strader, Chief Innovation Officer and President, alongside Abbey Reifsnyder, Chief Creative Officer. Emily Akers serves as Content Coordinator; Jim Strader as Business Strategist; Caitlynn Jones as Digital Designer; Hilary Roush Freeman as Director of Operations; Emma Malinoski as Art Director; Alexa Nagy, Chloe Lineberg, Alaina Moore, Carrie Nesselrode and Hannah Anderson as Strategic Partnership Managers and Coordinators; Alyssa Dreihaup as Director of Accounting and Administration; Sarah Grimm as Multimedia Specialist; Justin Ferrell as Technical Director; Jonathan Danz as Director of Ad Ops and Analytics; Brianna Allen as Senior Graphic Designer; Aaron Gooden as Web Developer; Carter Igo as Developer Analyst; Kerri Keefer as Director of Account Services; and Vasilia Scouras as Strategy and Business Development Manager.

Fifteen years in, the team is rooted in Appalachia and serves businesses and organizations across the United States, partnering with the West Virginia Department of Tourism since 2015 on strategy, web development, graphic design, copywriting, photography and video production. The agency's launch of the statewide Paranormal Trail in 2024 won a Crystal Award for Events and Observances 7 Days or More. Digital Relativity has been recognized three consecutive years by Inc. Magazine as one of the best workplaces in America.

BizScoreAI gave Digital Relativity a Discoverability score of 100 out of 100, which measures whether AI crawlers can access and find every page of the website, the first step before any AI assistant can recommend the business. The Performance score of 97 out of 100 measures how quickly the website loads, which keeps visitors on the page and is one of the factors search engines use in ranking. Digital Relativity ranks number 3 of 13 advertising agency businesses that BizScoreAI has scored in Charleston.