Habitat for Humanity of Wausau, Inc.

Thrift Store Weston, WI
43 / 100

BizScore

How we score
22
AI Visibility
—
AI Agent ReadinessNot audited yet
66
SEO Performance
90
Google Rating

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Location

About Habitat for Humanity of Wausau, Inc.

Habitat for Humanity of Wausau, Inc. is a thrift store in Weston, Wisconsin. Operating as Habitat ReStore, the shop sells new and gently used items for the home, including construction supplies, wood furniture, appliances, and tools. Proceeds from the ReStore fund the organization's affordable housing programs across the Greater Wausau area, including new home construction, critical home repairs, trades education, neighborhood revitalization, and ramp building. The ReStore serves customers throughout Marathon County and holds a rating of 4.50 based on customer reviews.

The ReStore is part of Habitat for Humanity of Wausau, a nonprofit that has been working in the Greater Wausau area since 1990. Over 35 years, the organization has built 76 homes, with homes 77 and 78 currently under construction. Homes are constructed using volunteer labor and funds raised from local businesses, faith communities, individual donors, and fundraising events, then financed through zero-interest mortgages to qualifying partner families selected through a nondiscriminatory process. Partner families complete required selection criteria and sweat equity hours, pay a small down payment, and make monthly mortgage payments that include home insurance and property taxes. In the summer of 2023, Habitat Wausau expanded its work by offering critical home repair assistance to qualifying homeowners, and in January 2024, it acquired Ramp Up Marathon County to provide critical ramp builds across the county. Neighborhood revitalization efforts like Rock the Block bring volunteers together to assist community members with exterior home maintenance, weatherization, and safety projects. Staff includes Executive Director Tiffany Arnold, Construction Manager Mike Heckendorf, and Operations Manager Kathy Grall. Volunteer opportunities are available at the construction site, the ReStore, and the office for all experience levels.

The ReStore is located on Schofield Avenue, roughly a quarter mile from Business US-51 and about half a mile from the Weston Aquatic Center. Kennedy Park sits within a mile of the location.

Habitat Wausau is known throughout the Greater Wausau area for building affordable homes with volunteer labor and for funding the work through its ReStore, which channels donated furniture, appliances, and building materials back into local housing programs.

AI engine reads

Read by AI engines 7 times in the last 30 days.

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AI Visibility Score

How visible is this business to AI-powered search engines

22 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
10/100
AI Trust Signals
70/100

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SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
62/100
Technical
79/100
Performance
82/100
Content
29/100

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Directory presence and NAP consistency

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