Richards Insurance West Bend

Insurance Agent West Bend, WI
46 / 100

BizScore

How we score
31
AI Visibility
—
AI Agent ReadinessNot audited yet
62
SEO Performance
96
Google Rating

Contact Information

Location

About Richards Insurance West Bend

Richards Insurance West Bend is an Insurance Agent in West Bend, WI, located at 3018 W Washington St. It holds a rating of 4.80 based on 0 reviews.

This locally owned independent insurance agency was established in 1965 by Donald E. Richards in Beaver Dam. The agency expanded to Columbus in 1970, Watertown in 1975, and later to Oshkosh and West Bend. Originally providing property and casualty services, the agency began offering employee benefits assistance in 1980. In 1997, Richards Benefits & Financial Services, LLC was created. The agency employs over 50 people and operates six regional offices: Beaver Dam, Columbus, Oshkosh, Watertown, West Bend, and Richards Benefits in Beaver Dam. As an independent agency, the team compares quotes from several different carriers to find the right product at the right price for customers.

The agency provides a variety of services including auto, home, and personal insurance, business and commercial coverage, employee benefits, individual health and disability, life insurance, HR solutions, financial services, farm and crop insurance, loss control and safety, motorsports, and special event insurance. The agency focuses on assisting with claims and customer service, aiming to make filing a claim easy for clients.

Richards Insurance West Bend is known for its positive customer rating and its history as one of the largest independent agencies in Wisconsin.

The agency sits on W Washington St, just over a fifth of a mile from West Washington Street and a third of a mile from Albecker Natural Area. It is also within half a mile of Aurora Health Center and about three fifths of a mile from Villa Park.

BizScoreAI awarded a perfect 100 out of 100 for its Schema and Structure score, which ensures that AI assistants and search engines can clearly understand what the business is and what it offers. The agency achieved a strong 82 out of 100 for its Technical score, reflecting a secure and error-free website that search engines can easily read and index. Additionally, the business ranks number 3 of 5 Insurance Agent businesses that BizScoreAI has scored in West Bend.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Richards Insurance West Bend

AI Visibility Score

How visible is this business to AI-powered search engines

31 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
43/100
AI Trust Signals
40/100

Ways to improve this score

llms.txt Missing
Structured Data
Content Too Thin
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SEO Score

Technical SEO health and search engine optimization

64 /100
On-Page
66/100
Technical
82/100
Performance
80/100
Content
28/100

Ways to improve this score

Improve Content
Improve On-Page

Local SEO Coverage

Directory presence and NAP consistency

— /100
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