Floorology

Floorology is a Flooring Contractor in Wausau, WI. The company provides remodeling, new construction interiors, and design-build services across Central and Northern Wisconsin. Services include professional interior design, curated product selection, and expert execution for flooring, custom tile showers, kitchens, baths, home remodeling, backsplashes, countertops, fireplace surrounds, and interior finish upgrades. The business operates a 2,500 square foot retail showroom in Rothschild that features flooring, tile, cabinetry, countertops, lighting fixtures, furniture, and décor. Floorology holds a 4.90 rating based on customer reviews.

Founded by Tim and Kelly Knipper, Floorology began in 2010 and has grown into a nationally recognized design-build studio. The company is Wisconsin’s only National Tile Contractors Association (NTCA) Five-Star Accredited residential contractor, a distinction held by fewer than one percent of contractors nationwide. Tim Knipper is a CTEF Certified Tile Installer (CTI), a rare, nationally recognized credential. The in-house team includes Design Consultants Kelly Knipper, Angela Bartels, and Libby Pierret, Project Manager Tim Knipper, and Greeter Bodie Knipper. The team collaborates with trusted trade partners to execute projects. The showroom offers free design consultations and displays premium home interiors. Services range from individual room refreshes with 3D renderings to full design-build projects for new construction and renovations. Floorology provides financing options and offers samples during consultations. The business has received the NTCA Five-Star Contractor Award for Installation Excellence and was voted Best of Marathon County in Flooring and Interior Design. It also received the Nextdoor Neighborhood Faves award in 2024. The team serves homeowners, contractors, and new home builders, with a focus on creating cohesive spaces from floor to ceiling.

The team brings over 60 years of combined experience to design-build and remodeling projects. The business has served more than 1,000 Wisconsin families. The 4.90 rating reflects the trust local homeowners place in the team’s craftsmanship and design expertise.

Floorology brings nationally accredited craftsmanship and comprehensive design services to homeowners in Wausau and Central Wisconsin.

BizScoreAI gives Floorology a Content Quality score of 100 out of 100, meaning the website answers customer questions clearly so AI assistants can quote the content directly. The business also receives an On-Page score of 92 out of 100, which ensures page titles and headings match the specific searches customers make.