Sports AdvantEdge

Sports AdvantEdge is a personal training business in Verona, WI, that builds athletic performance and reduces injury risk for youth, high school, and adult athletes. Programs include Youth Development for ages 8 through 10, Youth and High School Strength and Speed Training, Elite Speed Training, Personal Training, Combine Prep, Team Training, and Adult Fit and Fitness bootcamps. The business also runs School Training Solutions, bringing programming directly to schools. The Verona location is one of several Sports AdvantEdge facilities across Wisconsin, with additional sites in Waunakee, Oconomowoc, Menomonee Falls, Appleton, Middleton, and Sun Prairie, plus remote training options. The business holds a rating of 4.90.

Owner Brian Bott, a former University of Wisconsin Badger Strength Coach, leads a coaching staff that includes former professional athletes Joe Thomas and Ryan Groy. Training is grounded in science-based programming that emphasizes movement quality, strength, speed, power development, and injury prevention, with a particular focus on the motor-skill development window for athletes between ages 9 and 12. Each program is customized to the individual athlete, addressing strengths and weaknesses to create a complete development experience. The business also offers a hands-on internship program available year-round at all locations, giving aspiring coaches supervised floor time, weekly coaching meetings, and exposure to the conjugate training system. A podcast and video library, the Get Your Edge podcast featuring guests such as Russell Wilson, Travis Frederick, and Russell Wilson's teammates, extends the coaching conversation beyond the gym. Partnerships with Streamline Physical Therapy, Reset Wellness Studio, and Nutrition For Performance support athlete recovery, wellness, and nutrition.

The Verona facility sits on Venture Court, a short distance from Paoli Street and South Main Street, with Goose Lake, Fireman's Beach, Fireman's Park, and a fishing pier all within roughly a third of a mile.

With a 4.90 rating and a roster shaped by former Badger and professional athlete experience, Sports AdvantEdge brings a strength and conditioning approach grounded in real sport backgrounds to Verona.