Matt Thoreson – State Farm Insurance Agent

Insurance Agent Superior, WI
61 / 100

BizScore

How we score
44
AI Visibility
—
AI Agent ReadinessNot audited yet
84
SEO Performance
92
Google Rating

Contact Information

Location

About Matt Thoreson – State Farm Insurance Agent

Matt Thoreson - State Farm Insurance Agent is an Insurance Agent in Superior, WI, located at 2202 E 2nd St Suite 607. The agency, operating as Matt Thoreson Ins Agcy Inc, offers a comprehensive range of insurance products including auto, homeowners, condo, renters, and personal articles coverage. Additional offerings extend to business, life, health, and pet insurance, alongside banking services. With over two decades of experience, Matt Thoreson assists individuals and families in Superior and the surrounding Northern Wisconsin area, as well as those relocating to Minnesota and Wisconsin, leveraging licenses in both states. The business holds a rating of 4.60 based on customer reviews.

Matt Thoreson graduated from UW-Stout in Menomonie, WI, with a B.A. in Education in 2001 and began his career as a State Farm agent in May 2002. He resides in Lake Nebagamon with his wife and two daughters, maintaining deep local roots in the region. His approach focuses on helping customers feel confident with insurance coverage that adapts to real-life scenarios, from summer road trips to unexpected weather events. He emphasizes preparing clients for what matters, whether that involves protecting daily commutes, securing homes against storms, or ensuring family members are covered for life’s uncertainties. The office is accessible via phone or text at any hour, reflecting a commitment to being available when coverage checks or questions arise.

The business is recognized for its positive rating from the customers who have reviewed it, reflecting consistent service quality and client satisfaction. This reputation is built on long-standing community involvement and personalized attention to each policyholder’s unique needs.

Matt Thoreson - State Farm Insurance Agent combines extensive local knowledge with comprehensive insurance solutions, serving as a trusted resource for residents in Superior, WI.

The agency sits on East 2nd Street, just 30 meters from the highway itself. It is located about a tenth of a mile from the Essentia Health Convenient Care-Superior clinic and The UPS Store, and roughly two-tenths of a mile from the Old Firehouse & Police Museum.

BizScoreAI awards a Content Quality score of 100 out of 100 for excellence. This high rating means the website clearly describes its pages and answers customer questions in a way that AI assistants can quote directly. The business also receives a Technical score of 93 out of 100. The website is secure and technically sound so search engines can read it without errors.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Matt Thoreson – State Farm Insurance Agent

AI Visibility Score

How visible is this business to AI-powered search engines

44 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
93/100
AI Trust Signals
70/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
86/100
Technical
93/100
Performance
89/100
Content
66/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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