Mid Continental Gems

Mid Continental Gems is a jewelry store in New Berlin, WI. The studio focuses on custom design, engagement rings, bridal jewelry, expert repairs, and appraisals, serving customers who want personalized pieces and reliable work on existing jewelry. It is family owned and operates on West Greenfield Avenue, with regular hours Tuesday through Friday from 11 to 5 and Saturday from 11 to 2. Sunday and Monday visits are by appointment, and the shop accommodates appointments outside of normal business hours. It holds a rating of 4.80.

The store runs a GIA accredited appraisal service that provides honest and accurate assessments of jewelry and valuables, whether for insurance purposes or for sale. Its custom design work produces personalized pieces with high quality craftsmanship and close attention to detail. The repair team handles everything from simple fixes to more complicated restorations, restoring precious pieces to their former condition. Customers can reach the studio by calling, texting, or emailing, with contacts listed for Jeff and Heather as well as a general inquiry line.

Mid Continental Gems sits on West Greenfield Avenue, about a quarter mile from Prospect Parkway and roughly 0.2 miles from Sunnyslope Health Center. Fire Station Number 2 is a short distance to the east, and Orchard Lane Elementary School is about 0.6 miles away, with Gatewood Park roughly half a mile from the storefront.

The rating reflects a positive track record with customers who have reviewed the business, consistent with a family owned studio that handles design, repair, and appraisal work in the same location. For shoppers in New Berlin looking for a local jeweler who can take a piece from concept to finished ring, the studio offers the full path under one roof.