Badger Sporting Goods

Badger Sporting Goods is a sporting goods store in Fitchburg, WI, located at 2814 Bryant Rd. The business specializes in team sports and athletics, providing equipment for baseball, basketball, football, soccer, softball, track, volleyball, and wrestling. They also offer workwear, custom apparel, embroidery, and screen printing services.

The store carries specialized equipment, including baseball and softball bats from brands such as DeMarini and Louisville Slugger. Their inventory includes various scorebooks for sports like tennis, soccer, volleyball, and baseball, as well as team line-up cards. Specific items include the 2026 DeMarini The Goods BBCOR Baseball Bat, the 2026 DeMarini Omega BBCOR bat, the 2025 DeMarini Voodoo One, the 2025 DeMarini The Goods, and the 2022 Louisville Slugger META softball bat. They also stock scorebooks from Mark V, Big Red, Glover's, Champro, Peterson, and Kwik Goal. In addition to athletic gear, they provide services for custom apparel through screen printing and embroidery.

The business serves various groups, including retail customers, youth and club organizations, and area schools. They work with schools across multiple regions, including Upper Peninsula schools, Madison, Plover, Lacrosse, Middleton, Westby, Boscobel, Lodi, Monroe, Platteville, Stoughton, Waunakee, Appleton, Menominee Indian, Kimberly, Mt Horeb, Burlington, Beloit, Northern Illinois, Deforest, Stevens Pt, Sun Prairie, Jefferson, Marshall, Fort Atkinson, Manitowoc, Oshkosh, Sheboygan, and West Bend. They operate out of Madison and home offices.

Badger Sporting Goods holds a 4.30 rating based on customer reviews. They are open Monday through Friday from 8am to 5pm and offer Saturday appointments. Customers can contact them by phone at 608-274-1353, toll-free at 800-627-6699, or by fax at 608-274-5322.

Badger Sporting Goods provides team sports equipment and custom apparel services to the Fitchburg area.

Badger Sporting Goods is located on Bryant Road in Fitchburg, about a tenth of a mile from the West Beltline Highway and a fifth of a mile from Fish Hatchery Road.

BizScoreAI gives the business a perfect 100 out of 100 for Discoverability, which ensures AI crawlers can find every page of the website so assistants can recommend the store. The business also earns a 94 out of 100 for Technical score, meaning the site is secure and indexable so search engines can read it without errors.