Crigler Insurance Agency

Insurance Agent West Richland, WA
63 / 100

BizScore

How we score
43
AI Visibility
—
AI Agent ReadinessNot audited yet
90
SEO Performance
90
Google Rating

Contact Information

Location

About Crigler Insurance Agency

Crigler Insurance Agency is a locally owned, family-run insurance brokerage based in Richland, WA. Founded on January 1, 2013, by JJ Crigler and his father, the agency was established to provide an independent alternative to captive franchises. Both founders brought decades of experience from their time as Farmers agents before launching their own firm. The team has operated from the same Richland office at 1301-B George Washington Way since 2006, ensuring that clients speak with the same staff year after year rather than navigating a national call center.

As an independent agency, Crigler Insurance Agency compares policies across multiple carriers, including Travelers, Progressive, and Liberty Mutual. This approach allows the team to offer real choices rather than steering clients toward a single default policy. The agency provides comprehensive personal lines coverage, including auto, home, boat, RV, motorcycle, renters, and umbrella insurance. Policies are tailored to address specific regional risks associated with the Columbia River and high desert property.

For commercial clients, the agency offers specialized coverage for contractors, restaurants, and offices. These business policies are built around the actual needs of each industry, ensuring adequate protection for operations in the Tri-Cities area and beyond. While the agency is based in Richland, it serves clients from well beyond the immediate region, including those outside the Tri-Cities.

The small team handles quotes, renewals, and questions from start to finish. Agents take time to understand each client’s situation and explain options in plain language, offering free consultations that typically last about 30 minutes. This personalized service aims to prevent coverage gaps and reduce confusion. Clients can reach the agency by calling (509) 946-4620 or emailing [email protected]. Crigler Insurance Agency holds a 4.50 rating based on customer reviews, reflecting its commitment to providing reliable, locally focused insurance solutions.

Crigler Insurance Agency achieves a Content Quality score of 100 out of 100, ensuring the website clearly answers customer questions so AI assistants can quote its content directly. The agency also holds a Technical score of 92 out of 100, which confirms the site is secure and easy for search engines to index without errors. Additionally, the business ranks number 2 of 3 Insurance Agent businesses that BizScoreAI has scored in West Richland.

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
0/100
Structured Data
40/100
Content Readiness
87/100
AI Trust Signals
75/100

Ways to improve this score

llms.txt Missing
Google Business Profile Link
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

88 /100
On-Page
91/100
Technical
92/100
Performance
89/100
Content
79/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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