67 / 100

BizScore

How we score
56
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
86
Google Rating

Contact Information

Location

About Peoples Bank

Peoples Bank is a Credit Union in Snohomish, WA, located at 2801 Bickford Ave Ste. 101. The institution provides personal and business banking, loans, and investments. It serves businesses and families in Whatcom, Skagit, Island, Snohomish, King, Chelan, and Douglas Counties. The bank operates as a locally owned and operated community bank with three principal business units: business banking, retail banking, and home lending. It holds a 4.30 rating based on customer reviews. Founded in 1921 in Lynden, Washington, the bank emerged from the vision of townspeople seeking a competitive banking choice. It operates 23 branches and engages in community support through sponsorship and grant programs. The Peoples Bank Impact Grant program provides financial support to organizations in categories including the arts, health and social services, child and family services, civic organizations, education, and housing. The bank offers home loans for purchasing, refinancing, construction, and home equity. Teen Access Checking and Youth Savings accounts are available for younger clients. Business clients can access merchant services, business credit cards, and remote deposit capture. The bank also provides credit insights tools through online and mobile banking to allow customers to view credit scores and reports. Charles LeCocq serves as Chief Executive Officer and Chairman of the Board. He represents the third generation of LeCocq leadership and was elected President and CEO in 1987. Under his leadership, the bank entered the mortgage business and formed Peoples Investments. Lisa Hefter serves as President and Chief Operating Officer. She joined the bank in 1992 and became President and COO in 2022. She oversees administrative and operational activities. Peoples Bank holds a positive rating from the customers who have reviewed it. Peoples Bank delivers trusted financial services to Snohomish residents and surrounding counties through its long history and local leadership.

Peoples Bank sits on Bickford Avenue, just a fraction of a mile from the main thoroughfare of State Route 9. The location is also within a mile of the Snohomish Park and Ride and Avenue D.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which means the website answers customer questions clearly enough for AI assistants to quote directly. The platform also gave a Technical score of 95 out of 100, ensuring the site is secure and readable for search engines without errors.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

56 /100
AI Discovery
100/100
Structured Data
32/100
Content Readiness
73/100
AI Trust Signals
55/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
88/100
Technical
95/100
Performance
83/100
Content
60/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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