Underwater Sports

Sporting Goods Store Shoreline, WA
51 / 100

BizScore

How we score
33
AI Visibility
—
AI Agent ReadinessNot audited yet
69
SEO Performance
94
Google Rating

Contact Information

Location

About Underwater Sports

Underwater Sports is a sporting goods store in Shoreline, WA. It provides PADI scuba diving courses ranging from Discover Scuba through Instructor, including Open Water, Advanced Open Water, Rescue Diver, Divemaster, Reactivate, Drysuit Diver, Enriched Air Nitrox, and Instructor Development courses. The store also offers equipment servicing for drysuits, regulators, BCDs, and tanks, tank fills in air, nitrox, trimix, helium, and oxygen, and hydrostatic testing. It serves Greater Seattle and has been doing so since 1950. The store holds a rating of 4.70 based on customer reviews.

The store's history traces to the 1950s, when local skin-diving legend Gary Keffler opened Underwater Sports to fill a gap: at the time, there was nowhere in Seattle to buy dive gear or get training, and divers relied on mail order catalogs. Keffler built a shop where divers could find equipment, training, and underwater adventure in one place. Today the store provides dive training and products to clients worldwide, including first responders such as local police, fire departments, and harbor patrol. Staff members test scuba and snorkeling gear from the top brands. The Shoreline location is managed by Ken Dickman and is open Monday through Saturday from 10:00 am to 6:00 pm, and closed Sunday.

The store sits on Aurora Ave N, close to its junction with North 105th Street and North Northgate Way. Planned Parenthood is about 0.1 miles away, and the Midvale Stormwater Facility and Epic Life Academy are each about 0.2 miles away.

Underwater Sports is known for the positive rating customers have given it, and for more than seven decades of teaching the Northwest to dive.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

33 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
30/100
AI Trust Signals
30/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

66 /100
On-Page
67/100
Technical
81/100
Performance
67/100
Content
48/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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