Crigler Insurance Agency

Insurance Agent Richland, WA
61 / 100

BizScore

How we score
43
AI Visibility
—
AI Agent ReadinessNot audited yet
87
SEO Performance
90
Google Rating

Contact Information

Location

About Crigler Insurance Agency

Crigler Insurance Agency is an insurance agent in Richland, WA, located at 1301-B George Washington Way. It holds a rating of 4.50 based on customer reviews. JJ Crigler and his father founded the family-owned, independent brokerage on January 1, 2013, after decades of experience as a Farmers agent. The team has operated from the same Richland office since 2006. This continuity ensures clients speak with the same team handling quotes, renewals, and questions.

The agency compares options from multiple carriers, including Travelers, Progressive, and Liberty Mutual, rather than providing a single default policy. Personal lines cover auto, home, boat, RV, motorcycle, renters, umbrella, and specialty needs. Commercial policies support contractors, restaurants, and offices. Coverage is tailored to Columbia River and high desert property risks. Agents provide 30-minute consultations to explain options in plain language without pressure.

Clients reach out from beyond the Tri-Cities, so distance from the office does not limit service. The agency allows customers to call (509) 946-4620, email [email protected], or fill out a quote request online. The small, family-run team ensures clients do not have to start over with a stranger each time. Being based in Richland shapes how they work, but they serve families and businesses in areas further out.

The agency was built on two generations of carrier experience. They wanted an agency owned by the people running it, distinct from captive locator pages for national brands. This structure provides real choices instead of a single quote. The same people answer the phone, offering a local alternative to national call centers.

Crigler Insurance Agency remains a locally owned brokerage in Richland, WA. The team continues to offer personalized insurance comparisons for families and businesses. Clients can request a quote to see how the agency compares different insurance providers side by side. This approach helps find the right fit for various needs. The agency’s long-term presence in the Richland area is a key part of its identity.

BizScoreAI gives the website a Content Quality score of 100 out of 100, which means the site answers customer questions clearly so AI assistants can quote it directly. The Technical score is 92 out of 100, showing the site is secure and easy for search engines to read. The business ranks number 2 of 3 Insurance Agent businesses that BizScoreAI has scored in Richland.

AI engine reads

Read by AI engines 1 time in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
0/100
Structured Data
40/100
Content Readiness
87/100
AI Trust Signals
75/100

Ways to improve this score

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Google Business Profile Link
LocalBusiness Schema
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SEO Score

Technical SEO health and search engine optimization

88 /100
On-Page
91/100
Technical
92/100
Performance
88/100
Content
79/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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