Von Smith Insurance
Contact Information
-
Address
1111 N Forest St Basement, Bellingham, WA, 98225 -
Phone
(360) 205-2248 -
Website
vonsmithinsurance.com -
Facebook page
facebook.com/vonsmithinsurance -
Google Reviews
5.0 out of 5 stars from 220 Google reviews
Location
About Von Smith Insurance
Von Smith Insurance is an independent insurance agency in Bellingham, WA, located at 1111 N Forest St Basement. It holds a rating of 5.00 based on 220 reviews. The agency was launched in December 2014 following the sale of its founder’s 45% interest in Bob Wallin Insurance, where he served as the agency's president and CEO from January 2006. Von Smith Insurance serves the Whatcom, Skagit, and Island County areas and throughout the State of Washington. It is also licensed in Arizona, Alaska, Oregon, and California.
The agency offers personal insurance coverages including Auto Insurance, Homeowners Insurance, Individual Life Insurance, Individual Health Insurance, and Motorcycle Insurance. For business clients, Von Smith Insurance provides Business Owners Policy (BOP), General Liability, Commercial Auto, Bonds, and Group Health Insurance. It also specializes in Errors & Omissions (E&O) insurance, which protects businesses from claims of professional negligence. The agency helps clients evaluate E&O protection to ensure they have the right policy for their specific needs.
Clients are assigned a dedicated team to address their concerns. The agency emphasizes honest, professional, and prompt service, aiming to match the best insurance carrier and policy to individual needs and budgets. Customers can request quotes by calling 360-205-2248, submitting online quote forms, or emailing [email protected]. Direct contact with Von is encouraged for feedback or questions.
The agency’s mailing address is P.O. Box 1055, Bellingham, WA 98227-1055. The fax number is 360-369-4537. Von Smith Insurance operates Monday through Friday from 9:00 am to 5:00 pm. It is closed on Saturdays and Sundays.
BizScoreAI assigns Von Smith Insurance a Technical score of 84 out of 100, ensuring the website is technically sound, secure, and indexable so search engines can read it without errors. The business also receives a Discoverability score of 75 out of 100, confirming that AI crawlers are allowed access to find every page of the site, which is the first step before any AI assistant can recommend the business.
Score Summary
BizScoreAI scanned the website vonsmithinsurance.com on July 8, 2026. Von Smith Insurance has a BizScore of 46 out of 100.
- AI Visibility25 out of 100
- SEO70 out of 100
- Google rating5.0 out of 5
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 6 of 30 points, AI Trust Signals 15 of 20 points.
Website audit sub-scores (out of 100): On-Page 66, Technical 84, Performance 82, Content 48.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Meta Description, About/Team Page, XML Sitemap.
Areas to improve: 10 checks. llms.txt (failed), Structured Data (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Hyperlocal Targeting (warning), Local Multimedia (warning), Weak Heading Structure (warning), Author Signals (warning).
AI engine reads
Read by AI engines 1 time in the last 30 days.
Counted from AI crawler and assistant visits to this page, identified by user agent.
See the full AI visibility report for this business