American Pride Automotive (New Town)

American Pride Automotive (New Town) is an Auto Repair in Williamsburg, VA, located at 4407 Ironbound Rd. The business provides complete automotive and truck repair services, ranging from preventative maintenance to major overhauls, and specializes in diesel vehicles, trucks, vans, and service fleets. It serves the Yorktown, Williamsburg, New Town, and Toano communities in the Virginia Peninsula. The shop holds a 4.60 rating based on customer reviews and operates Monday through Friday from 8 AM to 5:30 PM.

Since 1995, the company has offered vehicle repair and service to local residents. The team includes ASE-certified technicians who undergo regular training. The facility provides an alternative to dealership service for fleet repair and offers vehicle tire sales. Every job performed is backed by a 3-year, 36,000-mile nationwide warranty covering parts and labor. The business is an authorized Jasper distributor and has received the Jasper Diamond Award and an All-Star Award from Ratchet+Wrench Magazine. It has also won the AAA Shop of the Year Award twice.

The business was founded by Charlie Marcotte and his father, Chuck, who began working on cars in a 10 by 20 foot storage unit in Williamsburg in 1990. Charlie Marcotte serves as President, and Andrew Marcotte serves as Vice President. Andrew joined the team in December 2017 after playing football for the Virginia Military Institute from 2010 to 2014. The company’s history traces back to 1962, when Charlie’s father, Charles Marcotte Sr., opened Marcotte Volkswagen Service in Exeter, N.H.

American Pride Automotive (New Town) is known for its positive rating from the customers who have reviewed it. It has served the area for decades, building a reputation for trustworthy service and customer satisfaction. The team focuses on providing quality results and a high level of service experience.

American Pride Automotive (New Town) combines decades of experience with certified expertise to deliver reliable auto repair service to drivers in Williamsburg, VA.

American Pride Automotive (New Town) sits on Ironbound Road, just over a tenth of a mile from Ironbound Park and the Carriage Heights neighborhood. The shop is also within a few minutes of DePue Drive and College Creek.

BizScoreAI gives the business a Technical score of 91 out of 100, ensuring the website is secure and easily readable by search engines. The Content Quality score is 75 out of 100, meaning the site clearly answers customer questions in a way AI assistants can quote. BizScoreAI also ranks the business number 2 of 3 Auto Repair businesses in Williamsburg.