Hatcher & Frey Orthodontics

Orthodontist Norfolk, VA
39 / 100

BizScore

How we score
23
AI Visibility
—
AI Agent ReadinessNot audited yet
54
SEO Performance
98
Google Rating

Contact Information

Location

About Hatcher & Frey Orthodontics

Hatcher & Frey Orthodontics is an orthodontist in Norfolk, VA, with a location at 1541 Premium Outlets Boulevard, Suite 140. The practice holds a rating of 4.90 based on Google reviews. The Norfolk Premium Outlets office is one of five Hatcher & Frey locations across Hampton Roads and Coastal Virginia, alongside offices in Western Branch, Great Bridge, West Ghent, and Virginia Beach Oceanfront. The practice is led by board certified orthodontists Dr. Bill Hatcher and Dr. Scott Frey, joined by Dr. Hutchins and Dr. LaScala. The team includes more than 40 members spanning the five offices. Dr. Hatcher has practiced orthodontics in Chesapeake since 1996 and earned his dental degree from the Medical College of Virginia in 1994, followed by specialty training at the University of Detroit Mercy. Dr. Frey attended Washington University in St. Louis before completing dental school at the University of the Pacific Arthur A. He is a published author, inventor, and international lecturer on Invisalign and esthetic orthodontics. Services include Invisalign and Invisalign Teen, clear custom braces, Invisalign for teens and children, palatal expanders, adult orthodontics, Ember light therapy, retainers, digital orthodontics, teeth whitening, and a Smile Express option. The practice describes itself as the first and only Invisalign Apex Provider in Hampton Roads and a Top 1 percent Invisalign provider in the nation. Their stated philosophy centers on designing smiles that enhance facial appearance, with treatment options for patients across Coastal Virginia. Free consultations are offered in person at any of the five locations, with virtual consultations also available. The team has achieved over 400 five star Google reviews.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

23 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
17/100
AI Trust Signals
40/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

51 /100
On-Page
23/100
Technical
50/100
Performance
74/100
Content
55/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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