93 Octane of Highland Springs

93 Octane of Highland Springs is a marketing agency in Highland Springs, Virginia. The agency works in direct marketing with a focus on print design, branding, website design and direct mail, and it serves both corporations and non-profits, drawing on local and national experience. Clients have included Clutter Cleaner, whose founder Matt Paxton has credited the agency's brand work with raising his public profile. The agency holds a rating of 4.80 from the customers who have reviewed it.

The agency was formed in 2002 with the aim of bringing strategy, creativity and execution together without the bureaucracy of a large agency. Its staff is deliberately lean: there are no assistants and no vice presidents, but a team of seasoned professionals who do the work themselves rather than managing middle men. That structure lets the agency bring in specialists, such as a media buyer, when a project calls for one, without carrying a bloated staff.

Its branding work goes beyond a logo or tagline. The agency distills a client's identity into a single idea and reinforces it at every customer touch point, with the aim of building brands that grow through messaging, visuals, language and customer experience. Campaign work is backed by research into audience, offer and positioning, spanning print and digital advertising and direct mail. John Lindner, principal and creative director, has more than 20 years of branding experience and has worked with some of the country's largest direct response agencies. Kelly Myers, account director, brings over 15 years of project management, keeping projects on time and budgets in check while building client relationships.

The agency is based on East Grace Street in Highland Springs.

Its rating reflects a satisfied client base, and its combination of brand strategy, direct response campaign work and in-house creative direction keeps a lean Richmond-area agency handling work for both corporations and non-profits.