69 / 100

BizScore

How we score
54
AI Visibility
—
AI Agent ReadinessNot audited yet
87
SEO Performance
98
Google Rating

Contact Information

Location

About HRI Associates

HRI Associates is an insurance agent in Herndon, VA, located at 718 Pine St. The independent agency provides personal and commercial insurance solutions, including auto, home, employee benefits, and risk management coverage. Since 1953, the firm has served clients with advice tailored to unique needs and budgets. The business holds a 4.90 rating from customers who have reviewed it.

Founded by Graham James and Bill Hoofnagle as the insurance branch of Herndon Realty, the agency has over 65 years of experience in the industry. Richard Downer purchased HRI in 1972, followed by Doug Downer in 2005. In 2008, the agency became an owner and partner in the Keystone Insurers Group, gaining access to specialized expertise and a broader portfolio of insurance solutions and financial services. The agency expanded further in 2017 by purchasing Downs & Associates, Inc., adding five employees and decades of industry knowledge.

The team includes President Douglas Downer, CIC, Vice President Kaitlyn Downer, CLCS, and Executive Vice Presidents Jim Colleran and Brian Downs. Account managers handle personal lines, commercial lines, and employee benefits, supported by administrative and marketing staff. The agency emphasizes independent advice, avoiding requirements to sell specific products, and focuses on identifying coverage gaps to create custom plans.

The 4.90 rating reflects the positive reception from clients who have reviewed the agency. With over six decades of experience, HRI Associates has adapted to industry changes while maintaining a focus on protecting what matters most to families and businesses.

HRI Associates combines its long history in Herndon with a broad network of insurance partners to deliver trusted coverage for local residents and businesses.

HRI Associates is located on Pine St in Herndon, VA, near the intersection with Monroe Street. It is situated about a tenth of a mile from the Herndon Farmers Market and the Herndon Depot Museum.

BizScoreAI awarded HRI Associates a technical score of 92 out of 100, ensuring the website is secure and easily readable by search engines. The business received a content quality score of 75 out of 100, reflecting clear descriptions that help AI assistants quote its services directly. Additionally, HRI Associates ranks number 1 of 5 Insurance Agent businesses that BizScoreAI has scored in Herndon.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact HRI Associates

AI Visibility Score

How visible is this business to AI-powered search engines

54 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
FAQPage Schema Missing
Weak Heading Structure
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

87 /100
On-Page
91/100
Technical
92/100
Performance
90/100
Content
73/100

Ways to improve this score

Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business