Moss Mountain Outfitters

Moss Mountain Outfitters is a sporting goods store in Danville, VA, carrying outdoor gear, hiking equipment, camping essentials, and adventure apparel. The store serves men, women, and children with categories including footwear, camp and hike, hats and accessories, hydration, water sports, socks, and jewelry. Brands carried include KUHL, Smartwool, Big Agnes, Toad&Co, Cotopaxi, Black Diamond, Mountain Hardwear, Vasque, Chaco, CamelBak, Stanley, JetBoil, Deuter, Melin, prAna, Duck Head, L.L.Bean, Astral, and Sunski. The store holds a rating of 5.00 based on Google reviews, and customers can also build a custom adventure kit through an online questionnaire. Walk-in boot fitting is offered at no extra charge, with staff matching footwear to foot shape, arch type, and intended use. The shop was established in March 2021 in Danville's River District. It was founded by co-founders Landon and Susan, who personally curate the gear they sell. Landon, the co-founder and CEO, took up trail running after losing 175 pounds through clean eating and time outdoors, and he staffs the store with pieces he has trusted on 20-mile days in the Blue Ridge. Susan, the co-founder, selects pieces for their warmth, comfort, and quality. The store's motto, "Head Up. Eyes Forward," comes from a canvas that Ryan Wood Moss hand-painted for Landon's 26th birthday in 2015. Ryan, who loved hiking, camping, skiing, and skateboarding, died in June 2016 at age 24 after falling into a canyon during a solo camping trip at Black Canyon of the Gunnison in Colorado. Moss Mountain Outfitters sits at 326 Main Street, Suite 102, in Danville's River District, with free street parking along Main Street and in the River District lot. The store is within roughly a tenth of a mile of Riverfront Park, the Main St. Plaza Pergola, the Danville Circuit Court, and South Union Street Pocket Park, and just steps from the intersection of Craghead Street and Patton Street. Store hours are Monday through Friday from 10am to 6pm and Saturday from 10am to 5pm. Carrying brands like Vasque, Chaco, and L.L.Bean while offering walk-in boot fitting gives this River District shop a level of service that matches its trail-tested merchandise, making it a natural fit for outdoor-minded residents of Danville.