Heaton Financial

Financial Planner St. George, UT
50 / 100

BizScore

How we score
35
AI Visibility
—
AI Agent ReadinessNot audited yet
67
SEO Performance
100
Google Rating

Contact Information

Location

About Heaton Financial

Heaton Financial is a financial planner in St. George, Utah. The firm provides personalized investment solutions, retirement and income planning, and wealth management to clients in St. George, Cedar City, and southern Utah. Its services cover portfolio management, asset allocation, income stocks, mutual funds, options, bonds, government securities, REITs, and exchange traded funds, along with financial planning areas including IRAs, Roth IRAs, retirement planning, IRA consolidation, college savings, money management, 401k rollovers, estate plans, and debt management. For businesses, the firm works with retirement plans, cash management, profit sharing plans, SEP IRAs, Simple IRAs, and 401ks. Heaton Financial holds a rating of 5.00. The team treats each client as an individual with specific goals and needs, and works to build a secure and stable financial plan tailored to those needs. Mitch Mortensen manages the St. George office; he graduated with a Bachelor's degree in Civil Engineering in 2000 and worked as a civil engineer before becoming a licensed investment advisor. Mary Foremaster is the advisor assistant at Heaton Financial; she worked at Zions Bank for 15 years as a financial service representative, Customer Service Manager, Operations Officer, and Assistant Vice President. The firm's wealth management practice includes active, discretionary portfolio management, disciplined investing, and daily monitoring of investments. Office hours are Monday through Friday, 8:00 AM to 5:00 PM. The St. George office is at 1224 S River Rd, Suite A-103, just off River Road and about 0.1 miles from Riverside Drive and the St. George Post Office. George Washington Boulevard is about 0.3 miles away, as are the KRDC-FM tower and Rim Rock Wash Trail. Heaton Financial also has a Cedar City location at 337 S Main St. Heaton Financial is known for the positive rating it has earned from the customers who have reviewed it, and its advisors bring decades of combined experience in banking, investment management, and engineering to clients across southern Utah.

AI engine reads

Read by AI engines 2 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Heaton Financial

AI Visibility Score

How visible is this business to AI-powered search engines

35 /100
AI Discovery
40/100
Structured Data
12/100
Content Readiness
40/100
AI Trust Signals
50/100

Ways to improve this score

llms.txt
FAQPage Schema Missing
Q&A Content Missing
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

67 /100
On-Page
48/100
Technical
74/100
Performance
83/100
Content
61/100

Ways to improve this score

Improve On-Page
Improve Content
Improve Technical

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business