Bergfeld Agency

Insurance Agent in Tyler, TX Tyler, TX
56 / 100

BizScore

How we score
32
AI Visibility
—
AI Agent ReadinessNot audited yet
87
SEO Performance
98
Google Rating

Contact Information

Location

About Bergfeld Agency

Bergfeld Agency is an insurance agent in Tyler, TX, located at 2001 S Donnybrook Ave Unit A. The independent agency provides home, auto, business, renters, life, health, and retirement insurance plans for residents and companies throughout Texas. As an independent agency, Bergfeld Agency works with multiple carriers to compare coverage and pricing, offering quotes for personal lines, commercial policies, flood insurance, and surety bonds.

The agency traces its origins to 1887, when the McBride agency joined Tyler’s growing roster of businesses. Will McBride ran the operation single-handedly until 1932, when he brought on partners J.A. Bergfeld and his son, J.L. Bergfeld. J.L. Bergfeld’s son, Julius, joined the agency in 1969 and became sole owner in 1977. Brad Bergfeld, Julius’s son, joined the firm in 2008 and purchased his father’s interest in 2015. The agency focuses on quality service and value rather than volume, allowing it to remain relatively small while maintaining strong customer relationships.

Brad Bergfeld serves as President and holds a BBA in Finance and an MBA from Texas Tech University, where he was also a member of the football team. He is a Certified Insurance Counselor and holds Texas Insurance and Real Estate Salesperson licenses. Crystal Evans serves as Personal Lines Account Manager, holding licenses for Life, Accident, Health, HMO, Property, and Casualty insurance. The team represents a wide range of carriers including AmWINS Group Inc., AMTrust, BlueCross BlueShield of TX, CNA Surety, Encompass Insurance, Foremost, Hartford Insurance, Kemper Auto and Home, Liberty Mutual Insurance Co., National Flood Insurance Program, National Lloyds Insurance Company, Progressive, PURE Insurance, RLI Surety, Safeco Insurance, Symetra, Texas Medical Liability Trust, Texas Mutual, Texas Windstorm, Travelers, UnitedHealthcare, and Unum.

The business maintains a 4.90 rating based on customer reviews.

Bergfeld Agency combines a century of local history with independent advocacy to deliver tailored insurance solutions to Tyler, TX.

Bergfeld Agency sits on S Donnybrook Ave in Tyler, TX, about a tenth of a mile from Baylor Scott & White Texas Spine & Joint Hospital and near the intersection of Troup Highway and East Fifth Street.

BizScoreAI awards the business a Technical score of 98 out of 100, which ensures the website is secure and readable for search engines. The agency also achieves a Discoverability score of 75 out of 100, confirming that AI crawlers can access every page to help recommend the business.

AI engine reads

Read by AI engines 3 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

32 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
60/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

84 /100
On-Page
84/100
Technical
92/100
Performance
83/100
Content
76/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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