Pete Mitchell & Associates Insurance, Inc.

Pete Mitchell & Associates Insurance, Inc. is an insurance agency in Memphis, TN, located at 4216 Millbranch Rd. The independent agency provides a range of products for individuals and businesses, including auto, home, business, health, life, and liability insurance. Serving Memphis, Southaven, and surrounding communities, the agency also provides coverage to clients in Georgia, Arkansas, and Texas.

Founded in 1975 by Eldridge “Pete” Mitchell, the agency originally focused on providing athletic and student accident insurance to school systems in the Memphis area. It has since expanded into an independent agency that researches rates and coverage from various insurance carriers to assist clients with comparison shopping. The agency recently acquired the Fred L. Davis Insurance Agency, a Memphis institution founded in 1967.

The agency's leadership includes President George Hilliard, who holds Certified Insurance Counselor and Certified Professional Insurance Agent designations, and Vice President Gertrude Lee, who has worked in the insurance industry for 49 years. The agency has received multiple Benny Awards from the Black Business Association for professional and outstanding service, as well as recognition from the Mid-South Minority Business Council Continuum.

The agency sits on Millbranch Road, approximately a quarter mile from the Whitehaven Branch Memphis Public Library and Cordova Christian Learning Center.

BizScoreAI awards a Technical score of 97 out of 100, which confirms the website is secure and indexable so search engines can read it without errors. The Content Quality score is 75 out of 100, meaning the site answers customer questions clearly and provides content that AI assistants can quote directly.