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BizScore

How we score
49
AI Visibility
—
AI Agent ReadinessNot audited yet
78
SEO Performance
90
Google Rating

Contact Information

Location

About McKie Ford

McKie Ford is an Auto Dealer in Rapid City, SD. The dealership serves the Western South Dakota region with the largest selection of new, used, and certified pre-owned Ford vehicles. Its inventory includes a wide range of models such as the Bronco, Explorer, Expedition, Mustang Mach-E, Maverick, Ranger, Transit Connect, F-150, Super Duty, and Transit. Customers can purchase, finance, or lease these vehicles, with pricing that is described as transparent and competitive against other local Ford competitors. The business also offers a Quick Lane for minor maintenance and a service department staffed by Ford factory-trained technicians.

The McKie name has been associated with the Ford brand in Rapid City for multiple generations, beginning in 1979. The dealership originated when Rod McKie, Norm McKie, and Doug Johnson acquired Frontier Ford, opening the doors of McKie Johnson Ford on October 19, 1979. Since that time, the family has prioritized community involvement and long-term customer relationships. The sales team includes Mark McKie, President; Brad Deschamp, General Sales Manager; and Matt McKie, Sales Manager. The service and parts departments operate under separate phone lines, and the facility includes a body shop. The dealership participates in the Ford Blue Advantage program, which provides manufacturer-backed limited warranty coverage for certified pre-owned vehicles.

Located at 2010 East Mall Drive, the business sits on East Mall Drive, about 0.1 miles from East North Street. It is positioned roughly 0.4 miles from the Rapid City Fire Department Fire Station 7 and about 1.3 miles from the South Dakota Social Services government office.

McKie Ford holds a rating of 4.50 based on customer reviews. This positive standing reflects the dealership's long history in the area and its focus on serving customers with a broad inventory of Ford models and certified service expertise. As a multi-generation family business in Rapid City, it combines a deep local presence with a comprehensive lineup of new and used vehicles.

AI engine reads

Read by AI engines 6 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

49 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
80/100
AI Trust Signals
75/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
76/100
Technical
89/100
Performance
85/100
Content
63/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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