As the Page Turns

As the Page Turns is a book store in Travelers Rest, SC, located at 3 Plaza Dr. It holds a rating of 4.70 based on 167 reviews.

The independently owned and female-run business has operated in Travelers Rest since 2008. Founder Lisa Nichols opened the shop in a small 800-square-foot building, establishing a model focused on daily inventory turnover through used book trade credits. Amy Williams, who began as a customer in 2011, took over ownership after Nichols retired in 2021. Williams has expanded the store’s offerings to include Author and Artisan markets, Poe Nights, Romance Reader Meet-Ups, and Cozy Mystery Day. Alex serves as the manager, handling creative aspects such as window displays and social media. The store moved to 32 S Main Street in 2020 before relocating to 3 Plaza Drive on October 1, 2025.

The shop stocks new books at 15% off the cover price and can order new or used titles for customers at the same in-store price. It also sells gift cards for in-store use, which expire one year after purchase. The business hosts the As the Page Turns Social Club for adults aged 65 and older, offering a weekly meet-up for coffee and conversation on Tuesdays from 10:30 to 11:30 am.

The business maintains a strong local reputation, reflected in consistently high customer ratings. It has an established track record built on a large base of customer reviews.

As the Page Turns combines a deep history of community-focused bookselling with active local events in Travelers Rest.

BizScoreAI gives As the Page Turns a Technical score of 89 out of 100, which measures whether the website is technically sound, secure and indexable so search engines can read it without errors. The business also earns a Discoverability score of 75 out of 100, which measures whether AI crawlers are allowed in and can find every page of the website. This is the first step before any AI assistant can recommend the business.

Services:

• Book Sales (New & Used)
• Community Engagement
• Event Hosting
• K-Pop Merchandise
• Stationery Items