73 / 100

BizScore

How we score
57
AI Visibility
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AI Agent ReadinessNot audited yet
86
SEO Performance
100
Google Rating

Contact Information

Location

About Upstate Smiles

Upstate Smiles is a Dental Practice in Simpsonville, SC, located at 672 Fairview Rd. The practice provides comprehensive dental care and advanced cosmetic dentistry to patients across Upstate SC, including communities in Greenville, Mauldin, and Greer. The practice holds a 5.00 rating based on 631 reviews.

Dr. William “Bo” Bruce leads the practice, having earned his D.M.D. from the Medical University of SC in 1998. He completed a one-year residency in St. Petersburg, Florida, studying with The Dawson Center for Advanced Dental Studies. He is an Accredited Member of the American Dental Association and the American Academy of Cosmetic Dentistry. Excellence in Dentistry honored Dr. Bruce with the Woody Oakes Award, giving him the title of The Most Outstanding Young Dentist in North America. The team includes office manager Ashley, who joined in 2011, and registered dental hygienist Brittnee, who joined in 2008 and is licensed to administer infiltration anesthesia. Chairside assistant Molly joined in 2014, and another Molly joined in 2022.

Upstate Smiles offers a full range of general and cosmetic services, including routine cleanings, exams, oral cancer screenings, and periodontal exams. Specific treatments include dental implants, dental bridges, porcelain crowns, veneers, mercury-free white fillings, and 6 Month Smiles clear braces for adults and teens. The practice also provides same-day emergency care and treatment for TMJ disorders. The office welcomes new patients and provides personalized treatment plans tailored to individual goals.

Upstate Smiles has a strong local reputation, reflected in consistently high customer ratings and an established track record built on a large base of customer reviews. Patients frequently cite the welcoming environment, the politeness of the staff, and Dr. Bruce’s thorough explanations of processes and costs. The practice has served the Simpsonville area for more than two decades, maintaining a focus on creating a comfortable atmosphere where patients feel like family.

Upstate Smiles combines Dr. Bruce’s specialized training in restorative and aesthetic dentistry with a patient-first approach to deliver trusted dental care in Simpsonville.

The practice is situated on Fairview Road in Simpsonville, roughly a tenth of a mile from the United States Post Office and the Armed Forces Career Center. It is also located about a third of a mile from Harrison Bridge Road.

BizScoreAI awarded the business a Content Quality score of 100 out of 100, which means the website clearly answers customer questions and provides content that AI assistants can quote directly. The Technical score of 93 out of 100. The business ranks number 3 of 15 Dental Practice businesses that BizScoreAI has scored in Simpsonville.

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

57 /100
AI Discovery
0/100
Structured Data
52/100
Content Readiness
93/100
AI Trust Signals
80/100

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SEO Score

Technical SEO health and search engine optimization

83 /100
On-Page
87/100
Technical
93/100
Performance
66/100
Content
84/100

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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