Strand Hospitality Services

Strand Hospitality Services is a hotel management company in Myrtle Beach, SC, operating from Johnson Avenue. Founded in 1969, the company began as a developer and owner of full-service Holiday Inn resorts before growing into third-party hotel management. Today, Strand manages more than 30 hotels, focusing on developing, investing, and operating properties as well as servicing third-party management contracts. The company specializes in the two- to four-star hotel segments and is approved to operate hotels under major brand families including Marriott, Hilton, Wyndham, Choice, and InterContinental Hotel Group. Strand supports operations centers in Charlotte, Myrtle Beach, and Atlanta.

The company provides a full range of hands-on hotel management services spanning the entire hotel investment cycle. Its expertise covers accounting, sales and marketing, food and beverage, human resources, auditing, revenue management, and distressed hotel management. Strand maintains a centralized accounting department in Myrtle Beach, led by CFO John A. Johnson, CPA, with accounts kept in conformity with the Uniform System of Accounts for the Lodging Industry and reviewed annually by an independent certified public accounting firm. The company utilizes a web-based centralized accounting system to monitor financial data across all managed properties. Strand's food and beverage operations focus on consistent guest experiences, continuous vendor evaluation, and brand-established relationships to maximize economies of scale.

The Myrtle Beach office sits on Johnson Avenue, roughly a tenth of a mile from The Market Common park and about two-tenths of a mile from Valor Memorial Garden and The Battery neighborhood.

John Pharr has led Strand since 1984 and is a past Hotelier of the Year honoree of the Myrtle Beach Hospitality Association, which represents hundreds of hotels and more than 75,000 rooms along the Grand Strand. He also serves on the advisory board for the Michigan State University School of Hospitality Business and is a member of the Myrtle Beach Rotary Club. Strand's parent company is Pharr, a Family of Companies, a family-owned group encompassing five businesses. The company also partners annually with St. Jude Children's Research Hospital, with properties raising funds that are tallied at Strand's Annual Conference in Myrtle Beach.

Strand Hospitality Services is a hotel management company in Myrtle Beach, SC.

Services:

• Accounting
• Management Services
• Sales & Marketing