Hamrick's of Myrtle Beach

Hamrick's of Myrtle Beach, SC is a clothing store serving customers in Myrtle Beach and the surrounding areas. The store offers a wide selection of women’s, men’s, and children’s apparel, along with shoes, accessories, and seasonal home goods. Known for its signature styles and exclusive private-label brands, including Nikki, Southern Lady, Links, N Touch, and Seven Forty Two, Hamrick’s emphasizes affordability without compromising quality. The business serves shoppers seeking everyday essentials, fashion-forward pieces, and weekly deals, with a strong commitment to customer care. With a 4.40 rating based on 2,117 reviews, it maintains a consistent reputation for value and service.

Rooted in a family legacy that began in 1945, Hamrick’s was founded by Oliver and Edna Hamrick, who started with a small general merchandise and grocery store. Over the decades, the business evolved into a retail powerhouse, expanding its reach through strategic sourcing in cities like New York, Las Vegas, and Atlanta. Today, the company continues to innovate through an in-house design team that develops exclusive apparel lines. The family’s values remain central, with the sixth generation now involved in the business. The corporate office, distribution center, and a historic “old Hamrick’s store” serving as a clearance center are all located in Gaffney, SC. The current CEO, Barry Hamrick, carries forward his parents’ vision of offering broad selection, quality, and affordability in a welcoming shopping environment.

Hamrick’s stands out through its well-optimized website and thorough, consistent presence across online platforms. The business is easily discoverable through search engines and maintains detailed, accurate information that supports customer trust and engagement. This strong digital foundation reflects a long-standing commitment to transparency and accessibility.

In Myrtle Beach, Hamrick’s remains a trusted destination for families and individuals seeking dependable fashion and value, blending decades of tradition with modern retail innovation.

Services:

• Customer Service
• Customer service
• In-Store Shopping
• In-store shopping
• Online Shopping
• Online shopping
• Rewards Program
• Rewards program