LaRue Fine Chocolate

LaRue Fine Chocolate is a chocolate shop in Greenville, SC, located at 556 Perry Ave Suite B115. The business offers handcrafted chocolates, craft cocktails, wine, and desserts. Elizabeth LaRue Logan founded the shop, drawing on more than a decade as a fine wine sales representative and her status as a Certified Specialist of Wine. The shop is named for her mother, Dora LaRue Smith Logan, who served in the Army and raised four boys. Elizabeth uses premium chocolate and carefully sourced ingredients, including local and organic components, to create balanced and unexpected flavor combinations. The flagship location in the Village of West Greenville serves handcrafted truffles alongside charcuterie, desserts, and house-made ice cream. A sister shop at Unity Park focuses on ice cream, cookies, soft serve, and classic sweet treats. The business holds a rating of 4.90 based on 102 reviews. The chocolates are made to be shared for celebrations, weddings, or gifts. Flavors include peanut butter and graham cracker crunch enrobed in milk chocolate, milk chocolate ganache with Grand Marnier and candied orange zest, dark chocolate ganache with raspberry puree and raspberry sugar, milk chocolate ganache infused with Earl Grey tea and honey, rum coconut cream and almond milk ganache topped with toasted almonds, and lavender and honey milk chocolate wrapped in dark chocolate. The business accepts custom gifting inquiries and larger orders through phone or email. LaRue Fine Chocolate was named the #1 Chocolate Shop in America by USA Today in June 2025, following two consecutive years of placing in the Top 5. The business maintains a strong local reputation and an established track record reflected in its high customer ratings. Elizabeth Logan’s background in fine wine and her Maître Chocolatier training bring a refined approach to handcrafted confections in Greenville.

The shop sits on Perry Avenue in Greenville, just over a tenth of a mile from the Truist Culinary & Hospitality Innovation Center and the Greenville County Sheriff's Office Central Annex. It is also located near Pendleton Street and the Spindle public artwork.

BizScoreAI gives the business a Technical score of 78 out of 100, which shows the website is secure and indexable so search engines can read it without errors. The Discoverability score is 75 out of 100, meaning AI crawlers can find every page, which is the first step before any AI assistant can recommend the business.

Services:

• Craft Cocktails
• Handcrafted Chocolate Truffles
• House Made Ice Cream
• Small Plates
• Wine Selection