AM-PM Farms Butchery and Market - Greenville is a butcher shop in Greenville, SC, located at 1907 Laurens Rd. The business operates as a family-owned, farm-to-table operation and local marketplace, offering locally-raised meat, farm-fresh produce, and homemade goods to residents of the Upstate SC region. Founded in December 2020 by Platt and Ashley Moore, the business began as a family response to empty grocery store shelves during the pandemic. The Moores now raise over 700 head of cattle on 1,000 acres, including 505 owned acres and 500 leased acres. Their cattle are raised on open pasture from birth to harvest with no vaccines, hormones, or antibiotics. The Greenville location, which opened in February 2023 as the Upstate Growers Market before rebranding, features expert butchers who provide custom cuts, specialty preparations, and whole or half cow packages. The marketplace supports over 20 local partners, offering local produce, artisan goods, and pantry items. The business also offers a loyalty program that rewards purchases and provides discounts to first responders and active military personnel.
The family’s operation includes not only cattle but also chickens, pigs, goats, and turkeys. The business emphasizes a vertically integrated local food system, connecting families directly to the source of their food. AM-PM Farms beef is served at local restaurants in the area, including The Farehouse in Greenville. The business has demonstrated resilience in the local food system, serving as a reliable source of fresh meat after Hurricane Helene disrupted supply chains and reopening their store one week after a devastating fire. They offer pre-order custom holiday packages for Thanksgiving, Christmas, Easter, Memorial Day, July 4th, and Labor Day, including premium cuts, prepared sides, and complete meal packages.
AM-PM Farms Butchery and Market - Greenville connects the Greenville community with ethically-raised, pasture-fed meat and local products from its family-owned farm.
The business is situated on Laurens Road, just a short distance from the Ridgeway Cottages neighborhood and AnMed Urgent Care.
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