First Reliance Bank of Florence

First Reliance Bank of Florence is a bank in Florence, SC. It serves customers and businesses across SC with personal and commercial banking solutions. The institution offers mortgage products through First Reliance Mortgage, personal loans, and VISA credit cards. It provides digital banking via its mobile app and online platforms, allowing customers to track credit scores and manage accounts. Business banking includes merchant services with payment processing for in-person, online, and mobile transactions, as well as the Compass CRM tool, Genius POS for food service, and treasury services like ACH, remote deposit capture, and automated sweep services. The bank also offers the At Work Program for local employees. It operates under the service standards of accuracy, responsiveness, and courtesy. It holds a 4.90 rating based on 114 reviews.

First Reliance Bank was founded in 1999 by Rick Saunders in Florence, SC, with the purpose of improving the lives of its clients, communities, and associates. It is ranked among the top 13 banks in SC by asset size. F. Justin Strickland serves as President, overseeing operations and growth in North Carolina and SC. Robert Haile serves as Chief Financial Officer and SEVP. The bank’s digital assistant, FReDA, provides 24/7 chat support, and specialists offer co-browsing assistance.

The bank has an established track record built on a large base of customer reviews. It maintains a strong local reputation, reflected in its consistently high customer ratings.

First Reliance Bank of Florence combines personalized financial guidance with a long-standing presence in Florence, SC.

BizScoreAI gave First Reliance Bank of Florence a Content Quality score of 100 out of 100, meaning the website answers customer questions and describes pages clearly so AI assistants can quote it directly. The business also received a Technical score of 95 out of 100, which shows the site is secure and easy for search engines to read without errors.

Services:

• Business Banking
• Commercial Real Estate Loans
• Merchant Services
• Mortgages
• Online & Mobile Banking
• Personal Banking
• Treasury Services