71 / 100

BizScore

How we score
59
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
100
Google Rating

Contact Information

  • Address
    2420 Hoffmeyer Road, Suite D Florence, SC 29501, Florence, SC, 29501, SC
  • Website
    csp4me.com
  • Google Reviews
    5.0 out of 5 stars from 252 Google reviews

Location

About CSP Insurance Services

CSP Insurance Services is an insurance agency in Florence, SC. The agency provides personal and commercial coverage for families and businesses across Florence, Greenville, Florence, Rock Hill, Columbia, and communities throughout SC. It holds a 5.00 rating based on 252 reviews.

Founded in 1939 by Clifford Cormell and Earnest Streett, CSP Insurance Services has operated for more than 80 years. The agency is an independent, multi-carrier agency and a member of the Trusted Choice network. Instead of representing a single insurer, the team compares coverage and pricing across several carriers to find policies that fit specific client needs. The service model emphasizes direct communication; the agency answers the phone itself rather than using call centers or chatbots. The local team includes licensed professionals with CIC designations, such as President Lawson Walker, Vice-President Richard L. Walker, Commercial Lines Agent Ashton Streett, Life/Health Sales Agent Jay Campbell, and Commercial Insurance Agent Paul Grich. Agents know clients by name and stay with them through renewals, life changes, and claims. The agency has earned the Big "I" Best Practices Agency designation for ten consecutive years, including 2026. This recognition is awarded through a competitive selection process by the Independent Insurance Agents & Brokers of America and Reagan Consulting.

CSP Insurance Services covers a wide range of personal and business needs. Personal lines include home, auto, umbrella, boat, motorcycle, and condo insurance. Commercial offerings span general liability, workers' compensation, commercial auto, inland marine, and business owners policies. The agency also provides specialized coverage for various industries, including restaurants, manufacturers, healthcare practices, and dental offices. Specific commercial products include employment practices liability insurance and medical malpractice insurance. The process involves a real person reviewing needs, shopping options across carriers, and providing plain-language guidance.

The business maintains a strong local reputation, reflected in consistently high customer ratings and an established track record built on a large base of customer reviews. Four generations of SC families and businesses have trusted CSP since 1939. The agency supports the Pee Dee region through local schools and civic organizations.

CSP Insurance Services brings over eight decades of independent insurance expertise to Florence and statewide clients, combining a deep understanding of local risks with the broad carrier options that only an independent agency can provide.

BizScoreAI gives CSP Insurance Services a Content Quality score of 100 out of 100, meaning the website clearly answers customer questions and describes its pages so AI assistants can quote the content directly. The business also receives a Technical score of 91 out of 100.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact CSP Insurance Services

AI Visibility Score

How visible is this business to AI-powered search engines

59 /100
AI Discovery
100/100
Structured Data
0/100
Content Readiness
67/100
AI Trust Signals
70/100

Ways to improve this score

FAQPage Schema Missing
Organization Schema Missing
Author Signals Missing
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SEO Score

Technical SEO health and search engine optimization

82 /100
On-Page
76/100
Technical
91/100
Performance
79/100
Content
81/100

Ways to improve this score

Improve On-Page
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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