70 / 100

BizScore

How we score
51
AI Visibility
—
AI Agent ReadinessNot audited yet
84
SEO Performance
100
Google Rating

Contact Information

  • Address
    1331 Park St, Columbia, SC 29201, Columbia, SC, 29201
  • Website
    rate.com
  • Google Reviews
    5.0 out of 5 stars from 9 Google reviews

Location

About Jon Holifield at Rate (NMLS #118077)

Jon Holifield at Rate (NMLS #118077) is a mortgage broker in Columbia, SC. He assists homebuyers and existing owners with purchases, refinances, VA, FHA, USDA, jumbo, bank‑statement, physician and HELOC loans, as well as down‑payment assistance and fast‑closing options. Whether a first‑time buyer, a veteran, a self‑employed borrower, or a medical professional, Jon and his team provide the financing solutions needed across the Columbia area. The business holds a perfect 5.00 rating based on nine customer reviews.

The brokerage emphasizes a simple, fast and stress‑free mortgage experience. Rate invests equally in its people and its technology, offering low rates, transparent processes and quick digital applications that can be completed in as little as fifteen minutes. The firm’s history notes a 25‑year mission to deliver value through innovative fintech tools, rapid approvals, including five‑minute pre‑approvals and same‑day loan decisions, and a culture focused on customer education throughout the transaction.

Located on Park St, the office sits within a short walk, about 0.1 mile, from several local landmarks, including the North Carolina Mutual Building, the Farmers Market Xchange, Victory Savings Bank, the SC Education Lottery Claims Center, the Nathaniel J. Frederick House, and the SC State Armory.

Customers recognize the business for a solid reputation among those it has served, a perception reinforced by its flawless five‑star rating and the positive feedback of its nine reviewers.

Jon Holifield’s well‑established reputation for clear, reliable mortgage guidance makes him a trusted mortgage broker for residents seeking home financing in Columbia.

Services:

  • Auto Loans
  • HELOC
  • Home Equity Loans
  • Home Loans
  • Home Purchase Loans
  • Mortgage Pre-approval
  • Mortgage Refinancing
  • Personal Loans

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Jon Holifield at Rate (NMLS #118077)

AI Visibility Score

How visible is this business to AI-powered search engines

51 /100
AI Discovery
40/100
Structured Data
44/100
Content Readiness
93/100
AI Trust Signals
75/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

78 /100
On-Page
86/100
Technical
89/100
Performance
56/100
Content
81/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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