65 / 100

BizScore

How we score
48
AI Visibility
—
AI Agent ReadinessNot audited yet
77
SEO Performance
100
Google Rating

Contact Information

Location

About Guild Mortgage – Heyward Cathcart

Guild Mortgage - Heyward Cathcart is a mortgage lender in Columbia, SC. Led by Branch Manager Heyward Cathcart, who holds NMLS ID #474230, the branch serves clients in SC, Georgia, and North Carolina. The team provides a variety of home loan options designed to fit different budgets and situations, including assistance for first-time home buyers, military relocation, down payment assistance programs, and purchases in high-cost markets. They also provide resources on temporary rate buydowns, HELOCs, and HELOANs. The business holds a 5.00 rating based on 152 reviews, reflecting a strong local reputation and an established track record built on a large base of customer reviews.

The team brings a combined 50+ years of experience in mortgage and financial services. They are committed to finding the right home loan for each client, aiming to provide the strength of a big company with the accessibility of a small one. A key part of their approach is that all loans are processed and underwritten locally in their office. This local control allows them to deliver a consistent process and on-time closings. Clients can explore their options through a "Find a Loan" section on the website, which provides information and resources on home loan programs. Heyward Cathcart is authorized to do business in Georgia, North Carolina, and SC, and clients are encouraged to contact him directly with questions. The branch also highlights its performance in the J.D. Power 2025 U.S. Mortgage Servicer Satisfaction Study, demonstrating a commitment to customer service.

With a perfect 5.00 rating from 152 customers, Guild Mortgage - Heyward Cathcart stands out as a trusted mortgage lender in Columbia, SC, known for its experienced team and local processing capabilities.

Guild Mortgage - Heyward Cathcart is located on St Julian Pl in Columbia, SC, situated about 0.3 miles from Forest Drive and 0.4 miles from Pinehurst Park.

BizScoreAI gives the business a Schema and Structure score of 100 out of 100, which ensures AI assistants and search engines understand exactly what the business is and what it offers. The Technical score of 82 out of 100.

Services:

  • 30 year mortgage
  • Adjustable-rate mortgage
  • Buying a home
  • Down Payment Assistance Programs
  • Fixed-rate mortgage
  • Home Buying Mortgages
  • Refinance Options
  • Refinance a mortgage

AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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Contact Guild Mortgage – Heyward Cathcart

AI Visibility Score

How visible is this business to AI-powered search engines

48 /100
AI Discovery
40/100
Structured Data
0/100
Content Readiness
87/100
AI Trust Signals
60/100

Ways to improve this score

llms.txt Missing
Structured Data
About/Team Page Missing
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SEO Score

Technical SEO health and search engine optimization

77 /100
On-Page
68/100
Technical
82/100
Performance
78/100
Content
78/100

Ways to improve this score

Improve On-Page
Improve Performance
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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