Byrne Media

Byrne Media is an advertising agency in Columbia, SC, located at 2927 Devine St. It provides advertising solutions to local small and medium-sized businesses in the Columbia, SC area. The company offers digital, radio, and TV advertising, along with commercial production, live reads, on-air endorsements from local personalities, and billboards. Digital marketing services include website design, SEO, SEM, geo-fencing, site retargeting, search re-targeting, behavioral targeting, and social media management via Facebook and Instagram. Byrne Media has served the Carolinas since 2006.

The agency was founded in June 2006 by John Byrne, his father Blake Byrne, Dave Stribling, and Wayne Morris. The founders shared a vision to focus on stations with a hyper-local product and to offer affordable marketing solutions to local business owners, aiming to restore the local touch that larger corporations had removed. From their first station in 2006, the company grew into a 14-station cluster by 2020. The group owns properties in Columbia, Greenville-Spartanburg, Roanoke Rapids, NC, and Madison, WI. The leadership team combines over 150 years of marketing experience in the Carolinas.

John Byrne began his broadcast sales career in Columbia, SC, at WACH-TV Fox 57 in 1990. He later worked for Katz Television in Charlotte before forming Byrne Media to purchase WHHI-TV. Wayne Morris, a Clemson University graduate, has served as Chief Operating Officer since inception. Zach Washburn joined in 2020 as Director of Business Development and leads the digital marketing platform. John Henis serves as General Manager for the Columbia group, bringing radio experience dating back to 1993. The company operates Monday through Friday from 8:30 AM to 5:30 PM.

Byrne Media is known for its deep roots in the local media landscape and its commitment to customized marketing plans for local businesses. The agency leverages its network of niche, loyal audiences across multiple markets to deliver measurable returns on investment. Its long-standing presence in the Carolinas allows it to connect businesses with trusted voices in their communities.

Byrne Media combines decades of local broadcast experience with modern digital strategies to help Columbia businesses grow. Its focus on hyper-local content and personalized service makes it a trusted partner for local advertising in SC.

Byrne Media sits on Devine St in Columbia, SC, just steps from the Early Columbia Racetrack memorial. The office is also located about a fifth of a mile from The Forum shopping mall and Midlands Health Center.