Blue Avenue

Blue Avenue is a marketing agency in Columbia, SC. The firm works with economic development organizations, professional services firms, and healthcare groups, and its project list includes branding, graphic identity, collateral, video, and website work for clients such as the County of Lexington Economic Development, the SC I-77 Alliance, York County Economic Development, the SC Department of Commerce, SC Power Team, and Parker Poe.

Blue Avenue is an upscale marketing boutique formed by two established members of SC's marketing and advertising community: Rhonda Rawl of Lexington and Colleen Coletta of Columbia. Rhonda is a strategic planning and marketing research specialist with more than 20 years of experience providing strategic marketing services to healthcare groups, financial service firms, and real estate development organizations, covering strategic marketing planning, research, identity development, branding, positioning, public relations, relationship management, and special event management. She holds a Bachelor of Arts in Journalism and Mass Communications from the University of SC. Colleen is a creative and brand strategist whose work centers on building brands, with skills in creative concepting, graphic design, typography, photo and video directing, and project management. She has more than 20 years of experience in graphic design, advertising, and marketing across advertising agencies, in-house design departments, graphic design firms, and independent freelance work, and graduated from Iowa State University with a Bachelor of Fine Arts in Graphic Design.

The agency's services span strategic consulting and planning, marketing research and discovery, marketing and media planning and buying, social media planning and coordination, digital analytics and optimization, naming and taglines, logo development, brand standards manuals, signage, publications, sales brochures, event graphics and infographics, print design, direct mail, television, radio and billboard advertising, websites, blogs and apps, email marketing, search engine optimization, social media display ads, video production and webinars, special events and tradeshows, sponsorships, press releases, public service announcements, press conferences, articles, and newsletters. Blue Avenue specializes in marketing economic development, from the statewide to the county level, and has marketed professional service firms since 2000.

Blue Avenue is located on Main St in Columbia.