61 / 100

BizScore

How we score
43
AI Visibility
—
AI Agent ReadinessNot audited yet
82
SEO Performance
98
Google Rating

Contact Information

  • Address
    2220 E Market St, York, PA, 17402
  • Hours
    Monday-Friday: 9:00 AM - 5:30 PM
  • Google Reviews
    4.9 out of 5 stars from 523 Google reviews

Location

About Peiffer Insurance

Peiffer Insurance is an insurance agent in York, PA, located at 2220 E Market St. The independent agency serves individuals and businesses across Central Pennsylvania and into Maryland with a focus on auto, homeowners, and commercial insurance. As one of the largest independent insurance agencies in the region, it represents over ten carriers, including Progressive, Nationwide, Liberty Mutual, Safeco, Grange, Penn National, Hagerty, Foremost, National General, Bristol West, Kemper, American Modern, Aegis, and K&K Special Event Liability, to provide customized coverage options. The agency has served the community since 1983 and holds a rating of 4.90 based on 523 customer reviews.

Principal owner R Scott Peiffer founded the agency in 1983 after beginning his career as an underwriter with Nationwide in 1980. He graduated from Shippensburg University in 1980 and resides in Etters, Pennsylvania. The team includes Vice President and in-house legal counsel R Bradley Peiffer, Esq., who joined the agency in the summer of 2018 after over six years of experience as a practicing attorney specializing in insurance defense litigation. The agency emphasizes client loyalty by partnering with multiple carriers to secure competitive rates and tailor policies to unique circumstances.

The business maintains a strong local reputation, reflected in consistently high customer ratings, and an established track record built on a large base of customer reviews. Thousands of clients in Central Pennsylvania and Maryland have trusted the agency with their insurance needs.

Peiffer Insurance leverages its independent status and deep local roots to deliver tailored insurance solutions to the York, Pennsylvania community.

The agency sits on E Market St, about a tenth of a mile from East Market Street and a fifth of a mile from Hiestand School. It is also located near Memory Lane and Haines Road, which are both roughly three tenths of a mile away.

BizScoreAI gives the business a Technical score of 91 out of 100, which means the website is technically sound and secure so search engines can read it without errors. The Discoverability score is 75 out of 100. The agency ranks number 2 of 4 Insurance Agent businesses that BizScoreAI has scored in York.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

See the full AI visibility report for this business

Contact Peiffer Insurance

AI Visibility Score

How visible is this business to AI-powered search engines

43 /100
AI Discovery
40/100
Structured Data
32/100
Content Readiness
23/100
AI Trust Signals
75/100

Ways to improve this score

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FAQPage Schema Missing
Q&A Content Missing
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SEO Score

Technical SEO health and search engine optimization

79 /100
On-Page
76/100
Technical
91/100
Performance
72/100
Content
78/100

Ways to improve this score

Improve Performance
Improve On-Page
Improve Content

Local SEO Coverage

Directory presence and NAP consistency

— /100
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