First Affiliated Insurance

Insurance Agent in State College, PA State College, PA
52 / 100

BizScore

How we score
34
AI Visibility
—
AI Agent ReadinessNot audited yet
73
SEO Performance
98
Google Rating

Contact Information

Location

About First Affiliated Insurance

First Affiliated Insurance is an insurance agent in State College, PA, located at 1901 E College Ave. The independent agency provides personal and commercial insurance solutions to clients throughout Central Pennsylvania, including Centre, Clinton, Clearfield, Lycoming, Berks, Dauphin, and Bucks counties. As an independent agency, it represents many well-known, reputable national and regional insurance carriers, offering a wide variety of coverage options and price points. The business was founded in 1974 as the Albert F. Williams Agency and was acquired in 2004 by Robert J. Matheney, a long-time employee, after the passing of the founder. It holds a 4.90 rating.

Licensed insurance advisors serve as personal risk advisors and advocates, assessing each client’s unique needs to match them with the insurance company best equipped to meet those needs at a price that fits the budget. A standard practice is conducting annual reviews of each personal and commercial account to keep premiums as low as possible and ensure coverage remains consistent with changing needs. The agency provides a concierge client experience, assisting clients from selecting coverage through filing a claims. Services include personal insurance tailored to fit individual lives, life insurance, and comprehensive business insurance. The agency also offers interactive graphics to help clients explore their unique risks and learn about related insurance solutions.

The team includes co-owners Robert Matheney and Kevin Johnson, office manager Melanie S. Eger, and receptionist and administrative support Angela M Cruzado. Commercial accounts are handled by Monica Cingle, while personal and commercial customer service representatives include Joleen Martin, Wendy Bergman, Amanda Mauk, and Anna Grove. The agency also operates a location in Millheim, PA, under the name Fetzer Insurance, owned by Kevin Veal with staff members Shannon Wolfe and Karen Wolfe.

The business is recognized for its positive rating from the customers who have reviewed it, reflecting a reputation for dedicated service and expertise. Clients benefit from the agency’s long-standing history in the area and its commitment to treating customers like family. The independent structure allows the firm to shop for the right blend of price, coverage, and service on behalf of its clients.

First Affiliated Insurance combines decades of local experience with a personalized, independent approach to protect the assets and livelihoods of residents across Central Pennsylvania.

The agency sits on East College Avenue, just over a tenth of a mile from the main road, with Pike Street about a third of a mile away. Cairns Crossing and the Mount Nittany Expressway are both roughly a quarter mile distant, while the Art Alliance is half a mile away.

BizScoreAI gives the business a Technical score of 88 out of 100, meaning the website is secure and easy for search engines to read without errors. The Content Quality score is 75 out of 100, which shows the site clearly answers customer questions in a way that AI assistants can quote directly.

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AI engine reads

Read by AI engines 5 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

34 /100
AI Discovery
0/100
Structured Data
32/100
Content Readiness
80/100
AI Trust Signals
50/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

74 /100
On-Page
77/100
Technical
88/100
Performance
64/100
Content
68/100

Ways to improve this score

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Local SEO Coverage

Directory presence and NAP consistency

— /100
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