Midland Empire Insurance Agency

Insurance Agent in Grants Pass, OR Grants Pass, OR
51 / 100

BizScore

How we score
28
AI Visibility
—
AI Agent ReadinessNot audited yet
74
SEO Performance
96
Google Rating

Contact Information

Location

About Midland Empire Insurance Agency

Midland Empire Insurance Agency is an insurance agent in Grants Pass, OR, located at 814 SW 4th St. The locally owned agency serves residents and business owners in Grants Pass and Klamath Falls, offering home, auto, business, agriculture, life, and health insurance. The Grants Pass office operates from 9am to 5pm, Monday through Friday. It holds a 4.80 rating based on customer reviews.

Clem and Sylvia Lesueur, originally from New Jersey, purchased Midland Empire Insurance from Bill McKibbon in 1958. Clem, a World War II and Korean War veteran, was transferred to Klamath Falls for malaria treatment in 1945 and made the area his home. Sylvia, a banking professional, and Clem, who worked in real estate sales, established the agency’s foundation. Their son Lance and his wife Bernice purchased the agency in 1984, continuing the family legacy. The agency emphasizes treating customers with the respect it expects for itself, aiming to provide great customer service and give back to the community.

The agency provides coverage for homeowners, protecting valuable financial investments against unexpected events, and auto insurance for drivers navigating local traffic. For businesses, it offers general liability and commercial auto coverage to protect assets and ensure security. Agricultural clients receive specialized coverage for farms and ranches, while life and health insurance options cater to individual and family needs, including term and permanent life policies. The Grants Pass office handles quotes and inquiries, noting that coverage cannot be bound over voicemail or email.

Midland Empire Insurance Agency is known for its strong customer rating, a testament to the service provided by its long-standing family ownership. The agency’s dedication to professional conduct and community engagement has sustained its presence in the region for decades.

The agency’s 4.80 rating and decades of family operation in Grants Pass make it a trusted local choice for comprehensive insurance needs.

Midland Empire Insurance Agency sits on SW 4th St in Grants Pass, Oregon, just over a tenth of a mile from Robert C. Martin Park and Gilbert Creek. The office is also located about two tenths of a mile from Southeast 6th Street and the Dwell Street Market.

BizScoreAI gives the agency a Technical score of 88 out of 100, ensuring the website is secure and easy for search engines to read. The Content Quality score is 75 out of 100, meaning the site clearly answers customer questions so AI assistants can quote it directly. The business ranks number 2 of 3 Insurance Agent businesses that BizScoreAI has scored in Grants Pass.

AI engine reads

Read by AI engines 4 times in the last 30 days.

Counted from AI crawler and assistant visits to this page, identified by user agent.

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AI Visibility Score

How visible is this business to AI-powered search engines

28 /100
AI Discovery
20/100
Structured Data
0/100
Content Readiness
50/100
AI Trust Signals
60/100

Ways to improve this score

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SEO Score

Technical SEO health and search engine optimization

70 /100
On-Page
69/100
Technical
90/100
Performance
71/100
Content
51/100

Ways to improve this score

Improve Content
Improve On-Page
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Local SEO Coverage

Directory presence and NAP consistency

— /100
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