Rey Insurance Agency is an Insurance Agent in Tarrytown, NY, located at 219 N Broadway. The agency offers personal and business insurance options, including auto, home, renters, and umbrella coverage. It serves neighbors in Sleepy Hollow, Tarrytown, and throughout Westchester County, New York, as well as Connecticut, Pennsylvania, New Jersey, and Long Island. The business holds a rating of 4.90 based on customer reviews.
The agency was established in 1978 by Frank Rey and is currently owned by his daughter, Laura Rey Iannarelli, who joined the firm in 1997 and became a licensed broker the following year. The agency provides customized recommendations for personal and business insurance customers based on their individual circumstances and priorities. It works with large companies, small business owners, entrepreneurs, and nonprofit organizations. Rey Insurance is a NY Certified Women-Owned Business Enterprise (WBE). The team includes Margarita, a customer service representative fluent in Spanish with twelve years of service experience, and John, a customer service representative who provides back office support for billing, claims changes, and renewals. The agency also offers information regarding defensive driving courses to assist with potential savings on car insurance.
Laura Rey Iannarelli serves as president of the Sleepy Hollow/Tarrytown Chamber of Commerce and was appointed to the Village of Sleepy Hollow’s NY Forward Local Planning Committee. She also serves on the Agent’s Council for New York Central Mutual Insurance Company and is an active member of the Business Council of Westchester, Big I, Professional Insurance Agents (PIA), the National Federation of Independent Business (NFIB), and Trusted Choice. Westchester Magazine recognized her as one of its top auto/home insurance agents in 2020, 2021, and 2022.
Rey Insurance Agency is recognized for its positive rating from the customers who have reviewed it.
Rey Insurance Agency’s long-standing family history and certified women-owned status provide reliable protection for individuals and businesses in Tarrytown and the surrounding region.
Rey Insurance Agency is situated on North Broadway, just a short distance from the Sleepy Hollow Municipal Building and the Village of Sleepy Hollow government office. The location is also near the Beekman Avenue bus station and the World War II Memorial.
BizScoreAI gives Rey Insurance Agency a Technical score of 92 out of 100. This excellent rating means the website is technically sound and secure, allowing search engines to read it without errors. The business also achieves a Discoverability score of 75 out of 100. This solid result ensures AI crawlers can find every page, which is the first step for AI assistants to recommend the business.
BizScoreAI scanned the website reyinsurance.com on July 8, 2026. Rey Insurance Agency has a BizScore of 46 out of 100.
AI visibility scan by category: AI Discovery 10 of 25 points, Structured Data 0 of 25 points, Content Readiness 5 of 30 points, AI Trust Signals 13 of 20 points.
Website audit sub-scores (out of 100): On-Page 69, Technical 92, Performance 86, Content 23.
Strengths: 5 checks passed. AI Crawler Access, AI Content Blocking, Local Multimedia, About/Team Page, XML Sitemap.
Areas to improve: 13 checks. llms.txt (failed), FAQPage Schema (failed), Google Business Profile Link (failed), LocalBusiness Schema (failed), Third-Party Review Links (failed), Q&A Content (failed), Content Too Thin (failed), Organization Schema (warning), Speakable Schema (warning), Hyperlocal Targeting (warning), AI-Parseable Headings (warning), Meta Description (warning), Author Signals (warning).
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