Stan Can Design of Sun Valley is a graphic designer in Sun Valley, NV. The studio works across branding and identity, logo design, illustration, graphic design, advertising, digital marketing, videography, photography, print and collateral, corporate stationery, brochures, packaging design, signage and banners, out-of-home work, and direct mail. Its portfolio includes branding and identity work for UNR 365, Eddy House, Healing Minds, Tolles, Undercover, the Reno Phil, Western Turf, Circus Circus, KUNR, and Artown, spanning logo design, website design, branded environments, video, and printed collateral.
The studio describes its work as powerful, intelligent, and timeless, aiming to move people and change how they feel about a product, a location, or a cause. It approaches creative as a way to challenge how people think, on the view that consumers stay interested only when their engagement is rewarded. On longevity, the team avoids trends and applies contemporary goals to the fundamentals of good design, so that brands hold up over decades rather than seasons.
The team is led by Creative Director Stan Byers, alongside designers Yana Vincent-Ferreira and Ashley Parmentier-Smith and copywriter Sadie Byers. Byers has directed branding for companies ranging from casinos to healthcare to high tech, and his work has earned ADDYs, TELLYs, and a NEENAH gold medal for letterhead design, with features in Communication Arts, PRINT magazine and the PRINT Regional Design Annual, HOW, STEP magazine and the STEP 100, and Logo Lounge. The American Advertising Federation of Reno named him Advertising Person of the Year in 2003, and he has judged the AAF ADDY Awards, the DAVEY's, the Communicator awards, and the TELLY's. Vincent-Ferreira interned at the studio in high school, holds a BFA in Graphic Design and a BS in Mathematics from the University of Nevada, Reno, and earned an MFA in Graphic Design and Art Direction from Manchester Metropolitan University in 2023. Parmentier-Smith studied advertising at the University of Nevada's Reynolds School of Journalism, competed in the 2011 National Student Advertising Competition, trained in TMCC's Graphic Design program, and spent nine years at Custom Ink.
The studio holds a rating of 5.00 from the customers who have reviewed it, and its creative direction has been recognized with national and regional awards across design and advertising.
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