Midtown Diamonds

Midtown Diamonds is a jewelry store in Reno, Nevada. The store offers fine jewelry and diamonds, with a focus on custom bridal work and engagement rings, and carries a range of diamond shapes including round, princess, emerald, asscher, radiant, oval, marquise, pear, cushion and heart. Its services include jewelry appraisals, jewelry repairs, cleaning and inspection, and custom jewelry design and creation. Appraisals are handled by gemologists who assess diamonds, gemstones and gold with precise tools to provide an accurate valuation, and the store recommends reappraising jewelry every three to five years to keep it covered under an insurance policy. Repairs cover ring resizing, clasp and chain repair, stone replacement, scratch removal and gem polishing, and the store repairs jewelry whether or not it was purchased there, with free repair estimates. Cleaning and inspection are recommended every six months to a year to prevent buildup and to catch issues such as loose prongs before stones are lost. Custom design work begins with one-on-one consultation and traditional sketching, then moves to hand-carved waxes or CAD modeling depending on the style and material, and the store also repurposes worn jewelry and family heirlooms into new pieces. Midtown Diamonds holds a rating of 5.00 from the customers who have reviewed it.

The store sits on South Center Street in the Midtown neighborhood, a short walk from the public artwork at 777 S. Center and Blue Whale Alley, and about a tenth of a mile from South Virginia Street and the Good Luck Macbeth Theatre Company. Little Golden Goose Kindergarten is roughly 0.2 miles away.

Midtown Diamonds pairs custom bridal and engagement ring work with appraisal, repair and cleaning services for Reno customers, in the Midtown neighborhood it calls home.