35 / 100

BizScore

How we score
7
AI Visibility
—
AI Agent ReadinessNot audited yet
64
SEO Performance
74
Google Rating

Contact Information

Location

About Ugly Otter Trading Post

Ugly Otter Trading Post is a jewelry store in Elko, NV. The business buys and sells American Indian-made turquoise jewelry, including bracelets, necklaces, rings, pendants, bolo ties, belt buckles, concho belts, earrings, religious crosses, hair barrettes, and watch cuffs and bands, alongside related goods such as hand-carved Zuni stone fetishes, Kachina dolls, Native American pottery and pipes, Native hat bands, hunting and other knives, dreamcatchers, Native American medicine bags, handmade Navajo rugs, and paintings and prints. They serve collectors and buyers of Native American jewelry across the country through their online catalog, with most pieces photographed and ready to ship. They accept Visa, MasterCard, Discover, American Express, Diner's Club, PayPal, money orders, and personal checks, and they offer an interest-free layaway plan. The business holds a rating of 3.70.

The trading post has operated as a family business on the web since 1997, founded by the original owners known as "The Ugly Otter and his Beautiful Wife," who studied and collected Indian art and sterling silver jewelry across the Casas Adobes area of Tucson, Arizona, and other parts of the Southwest. Their son, "Tweet The Ugly Otter," now runs the Arizona and New Mexico buying crew, and the site is updated daily with new pieces. Every order is backed by a 20-day "No Quibble Guarantee" that refunds the full purchase price with no questions asked, and weekly email updates notify customers of new arrivals. Shopping options include ordering through their secure server, by phone at 775 753 5396, or by fax at 775 753 4093.

The store sits at 1188 Court Street, with East Idaho Street about 0.1 miles away, and the Elko Early Childhood Center, Elko High School, and the Elko Area Chamber of Commerce each within a quarter mile. North 12th Street is 0.2 miles away, and the Elko Swimming Pool is roughly 0.3 miles from the shop.

A family-run turquoise dealer rooted in the Southwest since 1997, Ugly Otter Trading Post continues to ship handpicked Native American jewelry from Court Street in Elko.

More Businesses in Elko, Nevada

Browse: Businesses in Elko, NV · Jewelry Store in Nevada · Businesses in Nevada

Contact Ugly Otter Trading Post

AI Visibility Score

How visible is this business to AI-powered search engines

7 /100
AI Discovery
0/100
Structured Data
0/100
Content Readiness
23/100
AI Trust Signals
0/100

Ways to improve this score

llms.txt Missing
Structured Data
Q&A Content Missing
Powered by BizScoreAI

SEO Score

Technical SEO health and search engine optimization

63 /100
On-Page
41/100
Technical
51/100
Performance
68/100
Content
93/100

Ways to improve this score

Improve On-Page
Improve Technical
Improve Performance

Local SEO Coverage

Directory presence and NAP consistency

— /100
Improve my scores

We improve your AI Visibility, SEO, and Local SEO scores as far as your current website allows.

Improve my scores

Boost This Listing

Get priority placement, a gold badge, photo gallery, and more.

$199/yr
Featured
$499/yr
Featured Pro

Need Help?

Questions about this listing or your score?

Get Support

Claim This Business

Claim this listing to get your free AI SEO Score and start improving your visibility to AI search engines.

Already have an account? Sign in

How claiming works
  1. Create your free account above.
  2. Confirm your email. We send a 6-digit code to an address at your business website's domain, for example [email protected].
  3. Enter the code. The listing is yours. No business email? Add a DNS record instead, or we review the claim by hand.

Only someone who controls the business's email or domain can claim it, which keeps your listing secure.

Step-by-step guide to claiming your listing

Contact

Send a message to this business