Rock 101 NM Music Academy of South Valley

Rock 101 NM Music Academy of South Valley is a Music School in South Valley, NM. The locally-owned academy provides music lessons for students from ages 3 through adult, offering individual instruction, summer camps, adult music lessons, and band rehearsals. Programs include FreeBirds for children ages 3 to 6, Summer Sessions for ages 7 to 18, and semester offerings such as the Songwriter's Collective for ages 12 to 18, Band League Jr. for ages 7 to 11, and Band League for ages 11 to 18. The school also hosts Sip & Strum, an adult guitar class for those 21 and older. It holds a rating of 5.00 based on customer reviews.

Founder Kevin Herig established Rock 101 in 2011 after graduating from the University of New Mexico with a Bachelor of Business in Entrepreneurial Studies. The first summer program began in a church space with 30 students and six instructors. By 2012, enrollment grew to 80 students, and the school expanded into an after-school program with a partnership with Music Go Round Albuquerque for equipment. The academy hosts annual events including a Holiday Concert and has been recognized in local publications, such as Kevin Herig appearing in a Top 5 Best Business Owner list and the academy being named a Top 5 Best Kids Class.

The mission focuses on empowering the community through music by building a team of talented musicians in an inclusive environment. Instructors are selected for their expertise and alignment with the school’s values of community, connection, and well-being. The curriculum emphasizes hands-on experimentation with instruments like the ukulele, piano, guitar, drums, and percussion, as well as singing and songwriting. Students participate in live performances and recording sessions.

The business maintains a 5.00 rating from its customers, reflecting strong satisfaction with its instruction and community focus. Located at 9315 Candelaria Rd NE, Rock 101 NM Music Academy of South Valley provides a dedicated space for local musicians to learn, perform, and connect through music.