Haru Film

Haru Film is a photographer in Palisades Park, NJ. It is a self-photo studio that turns everyday moments into keepsakes, originally launched in Korea in 2021 and later expanded to the United States with multiple locations across the country. This particular studio is situated on Broad Avenue in the heart of Koreatown, steps from the Palisades Park Municipal Complex and roughly a tenth of a mile from the local fire station on East Central Boulevard.

Created by Korean influencers, the studio is designed around the kind of nostalgic, mood-filled self-portraits that have made it popular with millennials and Gen Z. The concept centers on giving visitors a cozy space to capture portraits on their own, producing keepsake images they can return to. Since launching in Korea, the brand accumulated over 178,000 social media tags in its first year and now welcomes more than 31 million guests annually across its locations in Korea, Vietnam, Thailand, Japan, and the U.S.

This Palisades Park studio holds a 4.10 rating from its customers. Some Haru Film locations operate inside partner retailers, and visitors can reach the brand through its Instagram account @haru.film_usa or by email at [email protected].

The Palisades Park studio's location in Koreatown, immediately adjacent to the town's municipal offices, places it at the center of the community it serves, offering the self-photo experience to a neighborhood already known for its Korean character and foot traffic.