Smith Design

Smith Design is a graphic designer in Morristown, New Jersey. This strategic brand and package design agency specializes in brand identity, packaging design, and omnichannel activation for consumer brands. Serving the CPG sector, the agency helps brands drive growth through a combination of strategy, design, and activation.

For over 45 years, Smith Design has operated as an independent agency, maintaining a legacy of design that evolves through a blend of expert wisdom and new perspectives. The agency utilizes a seamless collaborative process to move concepts from initial spark to launch, focusing on strategy, creative execution, realization, and activation. Their services include brand architecture, innovation platforms, and production expertise to ensure design excellence across every consumer touchpoint. Notable work involves creating cohesive brand universes, modernizing heritage equities, and developing distinctive visual systems for various industries, including pet food, home appliances, and food products.

The studio is located on Budd Street, near Washington Street. The area features several local landmarks, including Budd Street Park, Kleitman Woods At Hillcrest, and the Virginia O’Neil Ecology Center. The location is also a short distance from Alexander Hamilton Elementary School and Morristown High School.

The agency maintains well-documented business information available online and operates a well-optimized website that search engines read cleanly.

Smith Design provides purposeful, strategic design solutions that help brands connect with audiences and drive results throughout New Jersey.