Fords Jewelers

Fords Jewelers is a Jewelry Store in Middlesex, NJ, located at 449 New Brunswick Ave. The store offers engagement rings, wedding bands, watches, and custom jewelry designs, serving customers with GIA Certified Diamonds and brands such as Art Carved, Scott Kay, and Swarovski. It provides jewelry and watch repair, with 99 percent of repairs completed in store, alongside custom crystal awards, personalization, engraving, appraisals, and insurance services. The business holds a rating of 4.60 based on customer reviews.

Barry Berman founded the business in 1971 with a focus on integrity, service, and community involvement. The store expanded from under 600 square feet to a 5,000 square foot retail space after purchasing the building across the street. It was inducted into the American Gem Society, recognizing it as one of the top 10 percent of jewelers in the nation, and served as the official jeweler for the New Jersey Devils from 1995 to 2017. The team includes Barry and his associates, who assist with custom designs and provide a 100 percent money back guarantee, free cleaning for life, and replacement of small stones.

The store offers financing through Wells Fargo, including six months of interest-free financing for qualified buyers, and trades toward new purchases. It emphasizes a welcoming experience, listening to customer interests and budgets to create memorable moments. The business is affiliated with the Jeweler’s Vigilance committee, the Fords Business Community, and Jeweler’s of America.

The 4.60 rating reflects a positive reputation among customers who have reviewed the store.

Fords Jewelers combines decades of local history with expert repair and custom design services in Middlesex.

BizScoreAI gives Fords Jewelers a Technical score of 95 out of 100, which means the website is technically sound, secure, and indexable so search engines can read it without errors. The business also earns a Content Quality score of 75 out of 100, showing the site answers customer questions and describes its pages clearly for AI assistants.